Author: Laura Monroe

Articles by Laura Monroe

Mindfulness Training Offers Important Tool for SMBs

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Mindfulness Training Offers Important Tool for SMBs

More and more top name businesses have implemented mindfulness programs into the workplace in recent years with impressive results....

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Nielsen Set to Track Facebook and Twitter Activity

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Nielsen Set to Track Facebook and Twitter Activity

Nielsen announced this week that it will include Facebook conversation for the first time as part of its Nielsen...

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Content Marketing Expected to Surge in 2016

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Content Marketing Expected to Surge in 2016

A recently release eMarketer report has revealed that content from B2B marketers is expected to surge in 2016. While...

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New Top 2016 Small Business Trends List Released

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New Top 2016 Small Business Trends List Released

Once again, Emergent Research’s Small Business Labs has released a list of small business trends for the new year...

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Small Businesses Face Challenges with Current Labor Market

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Small Businesses Face Challenges with Current Labor Market

With the recently tightening labor market, small business owners and entrepreneurs are facing challenges in attracting and retaining talent...

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Social Media E-Commerce Expected to Grow in 2016

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Social Media E-Commerce Expected to Grow in 2016

The year 2015 saw major developments in the realm of social media, including e-commerce improvements (via the addition of...

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Looming ACA Law Poses Challenges to Small Businesses with 50+ FTEs

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Looming ACA Law Poses Challenges to Small Businesses with 50+ FTEs

Beginning in January 2016, the Affordable Care Act (ACA) will require those small businesses with 50 or more full-time...

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New Survey Reveals Majority of Small Businesses Not Prepared for Cyberattack

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New Survey Reveals Majority of Small Businesses Not Prepared for Cyberattack

A new survey released last week by insurance company Nationwide found that 8 out of 10 small business owners...

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New Analysis Sees Resurgence of SMS

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New Analysis Sees Resurgence of SMS

Mobile marketing company 3C interactive just released an analysis that sees SMS in a period of resurgence. For small...

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New Google Tool Released for Small Business Retailers

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New Google Tool Released for Small Business Retailers

Google just released a new tool, called Google Shopping Insights, that’s designed to make inventory control much simpler and...

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New Nielsen Survey Reveals Key Marketing Insights

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New Nielsen Survey Reveals Key Marketing Insights

According to a recent Nielsen survey with a global reach, the population sector known as the millennials (those between...

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Study Shows That Fewer Marketing Emails Are Reaching Subscriber Inboxes

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Study Shows That Fewer Marketing Emails Are Reaching Subscriber Inboxes

A recent study conducted by the global data solutions firm Return Path found that on a global scale only...

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New Study Reveals Robust Freelancing Market

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New Study Reveals Robust Freelancing Market

At the beginning of October 2015, the Freelancers Union and Upwork released their second annual 2015 “Freelancing in America”...

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New Survey Tracks Growing Significant of Social Media to SMBs

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New Survey Tracks Growing Significant of Social Media to SMBs

A recent survey conducted by BIA/Kelsey (Wave 19-2015 of Local Commerce Monitor, or LCM) demonstrates the growing important of...

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How to Dynamically Promote SBS (and Your Business) through Social Media

Local Marketing

How to Dynamically Promote SBS (and Your Business) through Social Media

This year’s Small Business Saturday (SBS) is November 28, 2015, and it’s projected to be the biggest one yet....

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New Research Indicates SMBs Still Have a Long Way to Go with Digital Marketing

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New Research Indicates SMBs Still Have a Long Way to Go with Digital Marketing

A new report by eMarketer has revealed that as of September 2015 only 33 percent of those small and...

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The Current State of the Independent Workforce

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The Current State of the Independent Workforce

In today’s economy, there is increasing competition between traditional jobs and independent contracting, otherwise known as freelancing or self-employment....

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SBS Checklist 2015: How to Get Your Business Ready for This Year’s Small Business Saturday

Local Marketing

SBS Checklist 2015: How to Get Your Business Ready for This Year’s Small Business Saturday

No matter what type of small business you run, Small Business Saturday (SBS) provides a great opportunity to not...

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New Report Demonstrates Potential of Video Marketing

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New Report Demonstrates Potential of Video Marketing

BIA/Kelsey has released a new report called “Video, the Conversion Medium,” which explores the impact that video is having...

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Report Finds Nearly 10 Million Women-Owned U.S. Businesses

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Report Finds Nearly 10 Million Women-Owned U.S. Businesses

In August, the National Women’s Business Council released its analysis looking at preliminary Census data that revealed that in...

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Directory Marketing Dollars Continue to Shift from Print to Digital

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Directory Marketing Dollars Continue to Shift from Print to Digital

According to a recent report released by BIA/Kelsey, which looked at those SMBs (small to medium businesses) that use...

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