Author: Laura Monroe

Articles by Laura Monroe

How Pokémon GO Can Boost Your Local Business

Local Marketing

How Pokémon GO Can Boost Your Local Business

It’s been a little over a week since Pokémon GO was first launched, yet already this augmented reality game...

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Stitch Fix: Humans + Artificial Intelligence = Customer Service

Online Listings

Stitch Fix: Humans + Artificial Intelligence = Customer Service

In 2015, Business Insider declared that Stitch Fix is changing the way that women shop for clothes, but it...

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Millennial Small Business Owners Commit to the Long-Term

Online Listings

Millennial Small Business Owners Commit to the Long-Term

A recent study conducted by Wells Fargo focused on the state of small businesses owned by millennials has revealed...

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New Report Shows Missed Opportunities on Social Media

Online Listings

New Report Shows Missed Opportunities on Social Media

A new report from Sprout Social, based on analysis of 247,000 public social profiles (93,000 on Facebook, 114,000 on Twitter,...

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News Roundup: 5 Ways to Build a Brand

Online Listings

News Roundup: 5 Ways to Build a Brand

In today’s competitive marketplace, developing and nurturing a strong small business brand is more important than ever. Here are...

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How to Market a Yoga Studio

Local Marketing

How to Market a Yoga Studio

The yoga market continues to be one of the fastest growing industries in the United States, with studios popping...

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News Roundup: Uber, Best Home Businesses, Seasonal Hiring

Online Listings

News Roundup: Uber, Best Home Businesses, Seasonal Hiring

The small business world is ever-evolving, and so are the trends that currently guide short-term and long-term success for...

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Infographic: 2016 Mother’s Day Purchase Trends

Online Listings

Infographic: 2016 Mother’s Day Purchase Trends

While the history of Mother’s Day can be traced all the way back to the spring celebrations of ancient...

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Local Businesses Partner Up Online

Back Office

Local Businesses Partner Up Online

You know the local business networking opportunities like chambers of commerce, neighborhood merchant associations and Rotary Clubs.  Meet the next generation:...

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5 Fresh Starts on Managing Your Business

Online Listings

5 Fresh Starts on Managing Your Business

In today’s competitive business world, dynamic leadership has become more important than ever. Business leadership has long been the...

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Clicks to Bricks: eCommerce Retailers Open More Local Stores

Online Listings

Clicks to Bricks: eCommerce Retailers Open More Local Stores

Local shops have battled chain stores for years. Now, get ready for a new competitor, the online merchant with...

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Great Time to Buy/Sell a Small Business [Infographic]

Online Listings

Great Time to Buy/Sell a Small Business [Infographic]

Small business mentors organization SCORE pulled together the facts and figures for this infographic, making the case that it’s a...

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4 New Ways to Reach Your Target Audience

Online Listings

4 New Ways to Reach Your Target Audience

Digital or online marketing is no different than traditional marketing in that you need to find the best way...

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5 Takes on What’s New in Customer Experience for Small Business

Online Listings

5 Takes on What’s New in Customer Experience for Small Business

In an increasingly competitive market, customer service has become a key differentiator for brands across all industries, which makes...

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This Week’s Trending Marketing Insights and Tips

Online Listings

This Week’s Trending Marketing Insights and Tips

Marketing can make or break a small business, and the industry is changing all the time, so it’s important...

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Survey: What Consumers Want from Local Business Websites

Business Websites

Survey: What Consumers Want from Local Business Websites

BrightLocal’s annual consumer survey was recently released, which focused on what consumers are looking for in local business websites....

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Mobile Payments News: Google Goes Hands Free and More

Payments

Mobile Payments News: Google Goes Hands Free and More

Google just released its latest in mobile payment tools: a new app called Hands Free that allows customers to...

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How Scammers Game Google to Steal Your Customers

Online Listings

How Scammers Game Google to Steal Your Customers

The New York Times recently published the results of an investigation into a growing problem in the world of...

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The Impact of Marketing Automation on SMBs [Infographic]

Online Listings

The Impact of Marketing Automation on SMBs [Infographic]

With all this talk about marketing automation (also commonly referred to as customer relationship management, or CRM, tools), let’s...

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Survey: Who Do You Trust? WordPress First, Yelp Last

Online Listings

Survey: Who Do You Trust? WordPress First, Yelp Last

Small businesses that buy online services or software on an a la carte basis face a dizzying menu of choices.  Alignable, a...

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Government Study Shows Women-Owned Businesses Less Likely to Win Federal Contracts

Online Listings

Government Study Shows Women-Owned Businesses Less Likely to Win Federal Contracts

According to a new report released by the US Commerce Department, the odds of women-owned businesses winning a federal...

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