Author: Jonathan Larkin

Jon has worked for Supermedia since 2004 and is currently managing large-scale search marketing campaigns for superpages.com and dexknows.com. He has worked in the Internet industry since 1996, handling roles from web site development to online marketing management.

Articles by Jonathan Larkin

Is Geo Modification Worthless?

Local Marketing

Is Geo Modification Worthless?

This week we received the following question from a local business: Am I wrong in thinking it is worthless to specify...

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Proper Ad Rotation Comes to adCenter

Local Marketing

Proper Ad Rotation Comes to adCenter

A recent update to Microsoft’s adCenter adds a powerful tool that all advertisers should consider implementing. Rotating ads aren’t...

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Dynamic Keyword Insertion: Friend and Foe

SEM & PPC

Dynamic Keyword Insertion: Friend and Foe

When it comes to online ads, relevancy is king. The closer your ad copy matches the searcher’s intent, the...

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Day Parting: How to Schedule Your SEM Ads

Advertising

Day Parting: How to Schedule Your SEM Ads

Does it make sense to show your ads 24 hours a day, 7 days a week? If you set...

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How to Make Your Phone Ring with SEM

SEM & PPC

How to Make Your Phone Ring with SEM

SEM conversions quite often come in the form of a phone call to a local business. To make sure...

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How to Locally Target Your AdWords Ads

Local Marketing

How to Locally Target Your AdWords Ads

A common mistake many AdWords advertisers make is forgetting to properly target their ads. For businesses that only serve...

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5 Things to Do Before You Activate Your PPC Ads

Local Marketing

5 Things to Do Before You Activate Your PPC Ads

You’ve carefully crafted your campaigns, you’ve agonized over your ad copy and you’ve selected the perfect keywords. You’re ready...

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Should I Run Pay Per Click Ads?

Local Marketing

Should I Run Pay Per Click Ads?

Yes! Well, sometimes. This is a common question among small business owners when it comes to advertising online. There...

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Landing Page Reviews for Maximum Conversions

SEM & PPC

Landing Page Reviews for Maximum Conversions

When putting together an online advertising strategy, it’s not uncommon for businesses to forget about ongoing maintenance. One of...

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AdWords Auction Insights: See How You Stack Up

SEM & PPC

AdWords Auction Insights: See How You Stack Up

If your company runs campaigns with Google AdWords, there’s some new reporting you might want to see. When you...

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Small Businesses Lessons from GM's Facebook Ad Pull

Advertising

Small Businesses Lessons from GM's Facebook Ad Pull

In the lead-up to Facebook’s IPO, it was revealed that GM would be shutting down $10 million in Facebook...

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How to Use adCenter's Broad Match Modifier

SEM & PPC

How to Use adCenter's Broad Match Modifier

A few weeks ago, Microsoft added a new tool to their adCenter system: the Broad Match Modifier. It’s a...

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How to Spend Your Internet Marketing Dollars Wisely

SEM & PPC

How to Spend Your Internet Marketing Dollars Wisely

When you run a small business, it may feel impossible to stay on top of your Internet marketing efforts....

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How To Use Local Search To Drive Traffic

SEM & PPC

How To Use Local Search To Drive Traffic

With Google, Bing and Yahoo placing increasing importance on local search, small businesses now have more opportunities than ever...

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How To Improve Sales With Strong Calls To Action

SEM & PPC

How To Improve Sales With Strong Calls To Action

Any good salesperson will tell you that leaving it up to the prospect to make up his or her...

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Improve The ROI Of Your PPC Campaigns

SEM & PPC

Improve The ROI Of Your PPC Campaigns

Pay-per-click advertising offers a number of advantages over other online advertising methods. Unlike search engine optimization and social media...

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How To Optimize Your Business Website For Local Search

SEM & PPC

How To Optimize Your Business Website For Local Search

Last year, Google announced that 20 percent of searches done on the site were “related to location” and began...

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Engaging Customers On Your Website

SEM & PPC

Engaging Customers On Your Website

Perhaps the most important marketing tool a company has is its website. No matter how professional the design or...

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3 Tips To Increase Website Sales

SEM & PPC

3 Tips To Increase Website Sales

Your website might be the most under-utilized member of your sales team. With the end of the year marching...

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Using Search Marketing Effectively

SEM & PPC

Using Search Marketing Effectively

Search marketing, or search engine marketing (SEM) is one of the hottest marketing strategies today if you have an...

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