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Jonathan Larkin

Jon has worked for Supermedia since 2004 and is currently managing large-scale search marketing campaigns for superpages.com and dexknows.com. He has worked in the Internet industry since 1996, handling roles from web site development to online marketing management.

Articles by Jonathan Larkin

Google Makes Big Changes to Results Pages: No More Right Rail

Local Marketing

Google Makes Big Changes to Results Pages: No More Right Rail

Google Makes Big Changes to Results Pages: No More Right Rail

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Escape from Excel with Google’s New Report Editor

SEM & PPC

Escape from Excel with Google’s New Report Editor

Escape from Excel with Google’s New Report Editor

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Add Some Life to Your Bing Ads with Image Extensions

SEM & PPC

Add Some Life to Your Bing Ads with Image Extensions

Add Some Life to Your Bing Ads with Image Extensions

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Google’s Bid Simulator Goes Mobile

Mobile Marketing

Google’s Bid Simulator Goes Mobile

Google’s Bid Simulator Goes Mobile

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Target Your Loyal Customers with Customer Match

SEM & PPC

Target Your Loyal Customers with Customer Match

Target Your Loyal Customers with Customer Match

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Can You Get Better SEM Results With Lower Bids?

SEM & PPC

Can You Get Better SEM Results With Lower Bids?

Can You Get Better SEM Results With Lower Bids?

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Enhance Your Google Ads with Structured Snippets

SEM & PPC

Enhance Your Google Ads with Structured Snippets

Enhance Your Google Ads with Structured Snippets

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Expand Your Reach with Dynamic Search Ads

SEM & PPC

Expand Your Reach with Dynamic Search Ads

Expand Your Reach with Dynamic Search Ads

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Bing Launches Native Ads Beta on MSN

Local Marketing

Bing Launches Native Ads Beta on MSN

Bing Launches Native Ads Beta on MSN

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3 New Rules to Improve Google’s Display Ad Clicks

Advertising

3 New Rules to Improve Google’s Display Ad Clicks

3 New Rules to Improve Google’s Display Ad Clicks

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Countdown Customizers: Create Some Urgency for Your Ads

SEM & PPC

Countdown Customizers: Create Some Urgency for Your Ads

Countdown Customizers: Create Some Urgency for Your Ads

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Automated Rules: Stop Wasting Your Precious SEM Efforts

SEM & PPC

Automated Rules: Stop Wasting Your Precious SEM Efforts

Automated Rules: Stop Wasting Your Precious SEM Efforts

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Google Doubles Down on “Nearby” Ads

Local Marketing

Google Doubles Down on “Nearby” Ads

Google Doubles Down on “Nearby” Ads

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Using Seasonal Data to Boost Your Online Ads

Advertising

Using Seasonal Data to Boost Your Online Ads

Using Seasonal Data to Boost Your Online Ads

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The Growing Importance of Product Ads for SMBs

SEM & PPC

The Growing Importance of Product Ads for SMBs

The Growing Importance of Product Ads for SMBs

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Is Ad Success Hiding in Your Offline Conversions?

Local Marketing

Is Ad Success Hiding in Your Offline Conversions?

Is Ad Success Hiding in Your Offline Conversions?

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Building Successful SEM Campaigns for Plumbers

SEM & PPC

Building Successful SEM Campaigns for Plumbers

Building Successful SEM Campaigns for Plumbers

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Beyond Clicks: Google Introduces Call-Only Campaigns

SEM & PPC

Beyond Clicks: Google Introduces Call-Only Campaigns

Beyond Clicks: Google Introduces Call-Only Campaigns

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How to Get Your Ads Ready for Mother’s Day

Local Marketing

How to Get Your Ads Ready for Mother’s Day

How to Get Your Ads Ready for Mother’s Day

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Online Advertising Tips for Dentists

Advertising

Online Advertising Tips for Dentists

Online Advertising Tips for Dentists

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How to Keep Your Attorney Ads Legal

Advertising

How to Keep Your Attorney Ads Legal

How to Keep Your Attorney Ads Legal

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