Google Makes Big Changes to Results Pages: No More Right Rail
Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve...
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Escape from Excel with Google’s New Report Editor
Reporting in AdWords has long been a two-tiered process. If you wanted quick access to basic statistics you could browse...
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Add Some Life to Your Bing Ads with Image Extensions
As the old idiom goes, a picture is worth a thousand words. Considering the limited number of words you can use...
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Google’s Bid Simulator Goes Mobile
According to some recent data from Google, “shopping-related searches on mobile have grown more than 120% year over year...
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Target Your Loyal Customers with Customer Match
“Go where your customers are.” Every business owner has heard it, but it’s not always the easiest advice to follow...
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Can You Get Better SEM Results With Lower Bids?
The idea of lowering your bids to improve your SEM campaigns may seem crazy, but if you’re running on a set...
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Enhance Your Google Ads with Structured Snippets
It’s been almost a year since I posted about Google’s callout extensions, and they’ve returned this year with a...
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Expand Your Reach with Dynamic Search Ads
Google recently introduced some enhancements to their dynamic search ad platform that could help small business owners expand their...
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Bing Launches Native Ads Beta on MSN
Yesterday, Bing announced that they would be entering the native ad space to “combine…strong intent signals with native experiences which...
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3 New Rules to Improve Google’s Display Ad Clicks
Google recently announced that it would be improving the quality of clicks coming from their display ad network. They’ll...
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Countdown Customizers: Create Some Urgency for Your Ads
Google is constantly updating their AdWords platform with new features and ad formats, though not all of them are useful...
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Automated Rules: Stop Wasting Your Precious SEM Efforts
On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested...
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Google Doubles Down on “Nearby” Ads
The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right...
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Using Seasonal Data to Boost Your Online Ads
It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...
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The Growing Importance of Product Ads for SMBs
Last week Bing announced that they were creating a beta program for Shopping Campaigns. This new emphasis on product...
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Is Ad Success Hiding in Your Offline Conversions?
Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all...
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Building Successful SEM Campaigns for Plumbers
Running online ads can boost your company’s revenue, customer base, and brand recognition. To accomplish this, you’ll want to consider your...
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Beyond Clicks: Google Introduces Call-Only Campaigns
Google’s advertising options seem to be in a constant state of evolution. Features frequently appear (and sometimes disappear) as they try...
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How to Get Your Ads Ready for Mother’s Day
Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to...
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Online Advertising Tips for Dentists
The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...
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How to Keep Your Attorney Ads Legal
Given the ubiquity of advertising for lawyers on TV, billboards, radio, and everywhere else, you might be surprised to learn...
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