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Jonathan Larkin

Jon has worked for Supermedia since 2004 and is currently managing large-scale search marketing campaigns for superpages.com and dexknows.com. He has worked in the Internet industry since 1996, handling roles from web site development to online marketing management.

Articles by Jonathan Larkin

Google Makes Big Changes to Results Pages: No More Right Rail

Google Makes Big Changes to Results Pages: No More Right Rail

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Escape from Excel with Google’s New Report Editor

Escape from Excel with Google’s New Report Editor

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Add Some Life to Your Bing Ads with Image Extensions

Add Some Life to Your Bing Ads with Image Extensions

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Target Your Loyal Customers with Customer Match

Target Your Loyal Customers with Customer Match

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Can You Get Better SEM Results With Lower Bids?

Can You Get Better SEM Results With Lower Bids?

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Enhance Your Google Ads with Structured Snippets

Enhance Your Google Ads with Structured Snippets

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Expand Your Reach with Dynamic Search Ads

Expand Your Reach with Dynamic Search Ads

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3 New Rules to Improve Google’s Display Ad Clicks

3 New Rules to Improve Google’s Display Ad Clicks

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Countdown Customizers: Create Some Urgency for Your Ads

Countdown Customizers: Create Some Urgency for Your Ads

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Automated Rules: Stop Wasting Your Precious SEM Efforts

Automated Rules: Stop Wasting Your Precious SEM Efforts

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Using Seasonal Data to Boost Your Online Ads

Using Seasonal Data to Boost Your Online Ads

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The Growing Importance of Product Ads for SMBs

The Growing Importance of Product Ads for SMBs

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Is Ad Success Hiding in Your Offline Conversions?

Is Ad Success Hiding in Your Offline Conversions?

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Building Successful SEM Campaigns for Plumbers

Building Successful SEM Campaigns for Plumbers

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Beyond Clicks: Google Introduces Call-Only Campaigns

Beyond Clicks: Google Introduces Call-Only Campaigns

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