Google Makes Big Changes to Results Pages: No More Right Rail
Google’s ever-shifting landscape of available advertising slots got a major jolt in late February. For quite some time, they’ve...
Escape from Excel with Google’s New Report Editor
Reporting in AdWords has long been a two-tiered process. If you wanted quick access to basic statistics you could browse...
Google’s Bid Simulator Goes Mobile
According to some recent data from Google, “shopping-related searches on mobile have grown more than 120% year over year...
Target Your Loyal Customers with Customer Match
“Go where your customers are.” Every business owner has heard it, but it’s not always the easiest advice to follow...
Enhance Your Google Ads with Structured Snippets
It’s been almost a year since I posted about Google’s callout extensions, and they’ve returned this year with a...
Expand Your Reach with Dynamic Search Ads
Google recently introduced some enhancements to their dynamic search ad platform that could help small business owners expand their...
Automated Rules: Stop Wasting Your Precious SEM Efforts
On June 1, Bing Ads announced that they’d be adding automated rules to their system. This is an oft-requested...
Google Doubles Down on “Nearby” Ads
The ever-growing mobile search space offers plenty of opportunities for local businesses to connect with customers at the right...
Using Seasonal Data to Boost Your Online Ads
It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to...
The Growing Importance of Product Ads for SMBs
Last week Bing announced that they were creating a beta program for Shopping Campaigns. This new emphasis on product...
Is Ad Success Hiding in Your Offline Conversions?
Conversions are a major metric for determining the success of your advertising campaigns, but are you actually capturing all...
Building Successful SEM Campaigns for Plumbers
Running online ads can boost your company’s revenue, customer base, and brand recognition. To accomplish this, you’ll want to consider your...
How to Get Your Ads Ready for Mother’s Day
Seasonal ads can be an important addition to your online marketing campaign, but you might not know just how early to...
Online Advertising Tips for Dentists
The choices you make when you run ads online can mean the difference between expanding your business or learning a costly...
How to Keep Your Attorney Ads Legal
Given the ubiquity of advertising for lawyers on TV, billboards, radio, and everywhere else, you might be surprised to learn...
Google is Calling Out Your Mobile-Unfriendly Site
When consumers are looking for something on their mobile phones, they want to find something quickly and they want...
‘Tis the Season for Holiday Ads
With Black Friday and Cyber Monday right around the corner, it’s not too late to shore up your advertising...
Facebook’s Local Awareness Ads: Hyperlocal Targeting
It’s been said that the three most important factors influencing the value of a property are location, location, and...
More Data and Optimization Options from Google: How They Work Together
In a pair of announcements this week Google announced both a new conversion metric (“Website call conversions“) and a new...
Dynamic Sitelinks – Free Clicks with a Catch
Google has made a number of improvements to their ad sitelinks extensions since they launched in 2009. Many of those changes...
Remarketing on Twitter: It’s Okay to Follow Your Visitors
One of the core principles of advertising is proper audience targeting. Reaching out to the wrong audience is a waste...