Jonathan Larkin

Jon has worked for Supermedia since 2004 and is currently managing large-scale search marketing campaigns for superpages.com and dexknows.com. He has worked in the Internet industry since 1996, handling roles from web site development to online marketing management.

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Articles by Jonathan Larkin

Google Makes Big Changes to Results Pages: No More Right Rail

Local Marketing

Google Makes Big Changes to Results Pages: No More Right Rail

Google Makes Big Changes to Results Pages: No More Right Rail

Escape from Excel with Google’s New Report Editor

Escape from Excel with Google’s New Report Editor

Escape from Excel with Google’s New Report Editor

Google’s Bid Simulator Goes Mobile

Mobile Marketing

Google’s Bid Simulator Goes Mobile

Google’s Bid Simulator Goes Mobile

Target Your Loyal Customers with Customer Match

Target Your Loyal Customers with Customer Match

Target Your Loyal Customers with Customer Match

Enhance Your Google Ads with Structured Snippets

Enhance Your Google Ads with Structured Snippets

Enhance Your Google Ads with Structured Snippets

Expand Your Reach with Dynamic Search Ads

Expand Your Reach with Dynamic Search Ads

Expand Your Reach with Dynamic Search Ads

Automated Rules: Stop Wasting Your Precious SEM Efforts

Automated Rules: Stop Wasting Your Precious SEM Efforts

Automated Rules: Stop Wasting Your Precious SEM Efforts

Google Doubles Down on “Nearby” Ads

Local Marketing

Google Doubles Down on “Nearby” Ads

Google Doubles Down on “Nearby” Ads

Using Seasonal Data to Boost Your Online Ads

Using Seasonal Data to Boost Your Online Ads

Using Seasonal Data to Boost Your Online Ads

The Growing Importance of Product Ads for SMBs

The Growing Importance of Product Ads for SMBs

The Growing Importance of Product Ads for SMBs

Is Ad Success Hiding in Your Offline Conversions?

Local Marketing

Is Ad Success Hiding in Your Offline Conversions?

Is Ad Success Hiding in Your Offline Conversions?

Building Successful SEM Campaigns for Plumbers

Building Successful SEM Campaigns for Plumbers

Building Successful SEM Campaigns for Plumbers

How to Get Your Ads Ready for Mother’s Day

Local Marketing

How to Get Your Ads Ready for Mother’s Day

How to Get Your Ads Ready for Mother’s Day

Online Advertising Tips for Dentists

Online Advertising Tips for Dentists

Online Advertising Tips for Dentists

How to Keep Your Attorney Ads Legal

How to Keep Your Attorney Ads Legal

How to Keep Your Attorney Ads Legal

Google is Calling Out Your Mobile-Unfriendly Site

Business Websites

Google is Calling Out Your Mobile-Unfriendly Site

Google is Calling Out Your Mobile-Unfriendly Site

‘Tis the Season for Holiday Ads

Local Marketing

‘Tis the Season for Holiday Ads

‘Tis the Season for Holiday Ads

Facebook’s Local Awareness Ads: Hyperlocal Targeting

Local Marketing

Facebook’s Local Awareness Ads: Hyperlocal Targeting

Facebook’s Local Awareness Ads: Hyperlocal Targeting

More Data and Optimization Options from Google: How They Work Together

More Data and Optimization Options from Google: How They Work Together

More Data and Optimization Options from Google: How They Work Together

Dynamic Sitelinks – Free Clicks with a Catch

Dynamic Sitelinks – Free Clicks with a Catch

Dynamic Sitelinks – Free Clicks with a Catch

Remarketing on Twitter: It’s Okay to Follow Your Visitors

Remarketing on Twitter: It’s Okay to Follow Your Visitors

Remarketing on Twitter: It’s Okay to Follow Your Visitors

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