Social Media Never Sleeps
As a small business considering your options for online marketing, I’m sure you’ve seen the myriad recommendations for social...
The Ultimate Digital Marketing Guide for Local Businesses
So you’re trying to find out everything you can about online marketing to help promote your local business. There...
Content Marketing Explained
Local Search Marketing 101, Part 2 In Part 1 of the Local Search Marketing 101 series, we discussed the various...
Dex Media #ThrowbackThursday Local Marketing Advice
For a Dex Media Throwback Thursday event, we’ve decided to highlight our timeless articles that apply just as much...
Local Search Marketing 101
There is no doubt that people are searching online before making local purchases in real life. According to a study...
Top Tips for Better Business Blogging
While many businesses take on the personality of their owners, business blogging and personal blogging usually require different strategies because...
Website Optimization 101
As a small business owner, you know that you need to have a website. You’ve gone through the steps...
Want Comments on Your Blog Posts? Make It Easy!
If you’ve put a lot of time into blogging, you really appreciate it when someone reads one of your...
It’s Complicated – Online Marketing for Local Businesses
Creating and executing a marketing plan for your local business can be complicated. Fortunately, there are many resources available...
Quick Content Marketing
Content Marketing. You hear a lot about how you need to have good, relevant content on your website. You...
Seasonal Content Should Be Seasonal
On St. Patrick’s Day, you see clover, leprechauns and green all around, so it’s a good time to talk...
So, You Think You Want to Start a Business?
Let’s say that there is something that you like to do and you do really well. You’re a great...
Sometimes, It IS How You Start
The first play (after the kickoff) of Super Bowl XLVIII was a misdirected snap that flew over Peyton Manning’s head...
Social, Local, Mobile Commerce
The latest buzzword in online marketing is SoLoMoCo (adding the “Co”, because SoLoMo is so 2012) and while it’s...
5 Ways to Improve Your Online Marketing in 2014
I am frequently approached by friends and acquaintances that want me to look at their website and tell them...
Best of the SuperMedia Blog 2013
Once again, it’s time to take a look back at another year of marketing advice and see what resonated...
Just One Thing
Recently I received a coupon in the mail from the local franchise of a national tire and lube chain...
Is Your Website Ready for Cyberweek?
The Black Friday / Cyber Monday phenomenon is upon us again. While you may be working on sales, offers,...
Get Your Own Google+ Custom URL
While Google has been allowing some businesses to claim their own custom Google+ URLs (web addresses) for some time,...
7 Tips for Participating in Google+ Communities as a Business
While technology changes constantly, some aspects of the way we use technology never seem to change. Online communities have...
Jetpack – The WordPress Multitool
While for many specialized tasks you need a specific tool, learning how to use and manage those tools can...