Author: Jim Shannon

Articles by Jim Shannon

Can Data Gathering and Analytics Improve Marketing Strategies?

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Can Data Gathering and Analytics Improve Marketing Strategies?

In an effort to gain greater insight into the evolution of data-driven marketing and its impact, Forbes Insights teamed...

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Making the Social Network Connection

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Making the Social Network Connection

According to a new study from the market research firm YouGov, 85 percent of adults in the United States...

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Many SMBs not prepared for Cyber Attacks

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Many SMBs not prepared for Cyber Attacks

While business owners have become increasingly concerned about cybercrime and the impact it can have on their business and...

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Consumer Opinions of Email Marketing Trending Favorably

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Consumer Opinions of Email Marketing Trending Favorably

There is good news on the email marketing front concerning its effectiveness as a marketing strategy: Email marketing continues...

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#DineSmall While You #ShopSmall – A Recipe for Success

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#DineSmall While You #ShopSmall – A Recipe for Success

In an effort to encourage shoppers to support small business owners in their area, the Small Business Administration has...

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Protect Data and Prevent Hacked Customers

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Protect Data and Prevent Hacked Customers

If worries about holiday sales figures weren’t enough, IT experts are recommending business owners take a more vigilant and...

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Small Business and Trends in Data Use both Big and Small

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Small Business and Trends in Data Use both Big and Small

A recent survey from online marketing company Constant Contact found that almost 80% of small businesses are incorporating data reporting...

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Marketing Technology Investments in 2015 Expected to Center on Customers and Improving Systems Integration

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Marketing Technology Investments in 2015 Expected to Center on Customers and Improving Systems Integration

As the drive to place a greater emphasis on developing a personalized and customer-centric approach to marketing continues to...

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How to Keep Your #ShopSmall Support Going All Year Round

Local Marketing

How to Keep Your #ShopSmall Support Going All Year Round

You close your doors at the end of Small Business Saturday and look with glowing satisfaction at the disheveled...

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Planning a Small Business Saturday Event for Your Neighborhood

Local Marketing

Planning a Small Business Saturday Event for Your Neighborhood

The events leading up to Small Business Saturday should have a reach beyond the four walls of your establishment....

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Use Email and Social Media to Promote Your Business for Small Business Saturday

Local Marketing

Use Email and Social Media to Promote Your Business for Small Business Saturday

When it comes to promoting your business for Small Business Saturday, you have two tools at your fingertip that...

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How to Get Your Business Ready for Small Business Saturday

Local Marketing

How to Get Your Business Ready for Small Business Saturday

As Small Business Saturday draws inexorably near, now is the time to begin preparing for the onslaught of customers...

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What Small Business Saturday Means for Your Business

Local Marketing

What Small Business Saturday Means for Your Business

November 29, 2014 marks the fifth year of the Small Business Saturday celebration. Sandwiched between the Black Friday feeding...

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Integrating Cross-Channel Platforms Provides a Competitive Edge

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Integrating Cross-Channel Platforms Provides a Competitive Edge

Acknowledging the need to make sense of collected big data, marketing professionals say they have increased investments in the...

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Where is Local Marketing Headed?

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Where is Local Marketing Headed?

In an effort to find better ways to meet the needs of its clientele, local marketing guru Brandmuscle surveyed...

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For Some Franchises, SBA Loan Default May be in the Stars

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For Some Franchises, SBA Loan Default May be in the Stars

While purchasing a franchise is considered a lucrative and growing industry for many entrepreneurs, research conducted by the Wall...

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Steady Growth in the Forecast for Local Media Revenues

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Steady Growth in the Forecast for Local Media Revenues

According to its recently released U.S. Local Media Forecast 2015, the local advertising research and advisory company BIA/Kelsey is...

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Study Finds Personal Relationships Affect Small Business Operations

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Study Finds Personal Relationships Affect Small Business Operations

A joint study commissioned by the National Association of Women Business Owners (NAWBO) and Ink from Chase, found that...

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Language Leveraging can Sabotage Synergy

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Language Leveraging can Sabotage Synergy

A recent study by the staffing firm Accountemps found that employee conversation is peppered with a potpourri of hackneyed,...

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Social Ads Continue as Top Performer in Marketing Reach and Cost-Effectiveness

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Social Ads Continue as Top Performer in Marketing Reach and Cost-Effectiveness

When it comes to effectiveness and affordability, social ads continue to outdistance other avenues (exchanges, portals, and networks) in...

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Don’t Be Sorry When Talking to Customers

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Don’t Be Sorry When Talking to Customers

A newly released study by the customer service company Zendesk shows that words can hurt. The survey reviewed information...

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