Author: Jim Shannon

Articles by Jim Shannon

Responsive Web Design Draws Attention

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Responsive Web Design Draws Attention

As the digital landscape becomes increasingly populated with marketers scrambling to catch the eyes of viewers across multiple platforms,...

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Are Your Emails Moving Forward?

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Are Your Emails Moving Forward?

The rate at which a company’s emails are forwarded is a good indicator of the effectiveness of an email...

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ROI on RTM is A-OK

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ROI on RTM is A-OK

Businesses engaging in real-time marketing are reaping the rewards of this approach on several fronts. In a recent report...

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B2C and B2B Marketers have Contrasting Views on Social Media Platforms

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B2C and B2B Marketers have Contrasting Views on Social Media Platforms

When it comes to social platforms, the one preferred depends on the audience. In its recently released “Social Media...

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In any Event, Use Social Media to Get the Word Out

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In any Event, Use Social Media to Get the Word Out

Suppose you held an event and nobody came. For those charged with organizing, conducting, and promoting events – seminars,...

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Phoning It In: Marketing Platforms and Call Generation

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Phoning It In: Marketing Platforms and Call Generation

Business executives identify the phone call as the one of the most effective means of connecting with customers, more...

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On Demand: It’s About Time

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On Demand: It’s About Time

According to an article by Street Fight, a research company dedicated to “the business of hyperlocal publishing, commerce, marketing,...

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Let Your Social Conscience Be Your Guide with B Corp Certification

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Let Your Social Conscience Be Your Guide with B Corp Certification

Small businesses that have chosen to direct their efforts towards addressing social and environmental well-being while still generating profits...

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Get Personal and Improve the Impression Consumers Have of Your Brand

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Get Personal and Improve the Impression Consumers Have of Your Brand

Businesses looking to enhance their position with consumers should consider personalized ads as a means of improving how they...

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Loyalty Programs Must Provide Both Dollars and Sense

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Loyalty Programs Must Provide Both Dollars and Sense

For those businesses wondering if their loyalty rewards programs are effective, the answer is “Yes,” according to an annual...

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Mobile Ad Spending to Have a Stronger Consumer Emphasis in 2015

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Mobile Ad Spending to Have a Stronger Consumer Emphasis in 2015

As spending on search and display advertising continues to grow in 2015, increasing by almost 17 percent and surpassing...

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Creating a Single Customer View Still Eludes Marketers

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Creating a Single Customer View Still Eludes Marketers

Creating a single customer view (a company’s ability to track a given client across all communication channels) has been...

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For Driving Ad Conversion Rates, Red may be the Color of Money

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For Driving Ad Conversion Rates, Red may be the Color of Money

Creating ads that convert to sales is not as difficult as once believed, at least according the research conducted...

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SBA Announces “InnovateHer” National Competition

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SBA Announces “InnovateHer” National Competition

This March the SBA initiated a nationwide competition for entrepreneurs who design and develop products and services centered on...

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National Small Business Week Set for May 4-8

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National Small Business Week Set for May 4-8

On Friday, March 13, SBA head Maria Contreras-Sweet announced that the annual National Small Business Week is scheduled for...

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Smartphone-based Loyalty Programs are “App”ropos

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Smartphone-based Loyalty Programs are “App”ropos

While loyalty and other incentive programs have proven quite successful for businesses, smartphone apps have the potential to take...

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Surveys Say: Email Marketing Strategies Could be Upgraded

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Surveys Say: Email Marketing Strategies Could be Upgraded

A pair of recent studies has unearthed differing viewpoints and expectations between marketers and consumers when it comes to...

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Tech-Savvy Millennials Expect the Same of Brands

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Tech-Savvy Millennials Expect the Same of Brands

A recent study from the data solutions provider Annalect found that the Millennial generation (those born between 1981 and...

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Mobile Consumers are Among the Most Loyal

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Mobile Consumers are Among the Most Loyal

According to a November 2014 study by the cloud computing company SalesForce, mobile marketing initiatives increased by double to...

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Share and Share a-Like: Content Sharing by Social Media Platform

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Share and Share a-Like: Content Sharing by Social Media Platform

When it comes to sharing content and information, Facebook continues to lead the pack of social sharing networks, accounting...

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Getting the Word Out – How SMBs View Marketing Channels

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Getting the Word Out – How SMBs View Marketing Channels

A survey conducted during October and November 2014 by the SEO optimization firm BrightLocal, in conjunction with ChamberofCommerce.com, uncovered...

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