Author: Jen Whitten

Articles by Jen Whitten

How New SMBs Use Social Media to Reach Customers

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How New SMBs Use Social Media to Reach Customers

Wave 18 of BIA/Kelsey’s Local Commerce Monitor study of new SMBs – those who identified themselves as just getting...

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A Deeper Look at the Effectiveness of Internet Marketing

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A Deeper Look at the Effectiveness of Internet Marketing

Taking a deeper look at the 2014 BrightLocal survey on SMB Internet marketing released a month ago can provide...

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Which Marketing Trends Will Make the Biggest Difference in the Future?

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Which Marketing Trends Will Make the Biggest Difference in the Future?

According to the CMOs and marketing executives Marketo surveyed, the next three to five years will hold a number...

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Which Customer Service Issues Drive Away Customers?

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Which Customer Service Issues Drive Away Customers?

Accenture Strategy recently released a study revealing that 53% of customers in the US changed providers in 2014 because...

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Which Tactics are Most Effective for Email List Growth?

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Which Tactics are Most Effective for Email List Growth?

According to Ascend2 and its research partners, email marketing and list growth are top objectives this year for marketers,...

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