Author: Jen Whitten

Articles by Jen Whitten

Could Your Social Media Presence Make You the First Thing Customers See Each Morning?

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Could Your Social Media Presence Make You the First Thing Customers See Each Morning?

Are you the type of person who reaches for your phone to check social media as soon as you...

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Is Your Company’s Focus on the Bottom Line Driving Away Customers?

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Is Your Company’s Focus on the Bottom Line Driving Away Customers?

What is it that customers really want from the businesses they frequent? A March 2015 study by Cone and...

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Could Rethinking Your Web Design Make Your Ads More Effective?

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Could Rethinking Your Web Design Make Your Ads More Effective?

As anyone attempting to gain attention for their product or service knows, getting and keeping the attention of consumers...

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Are Measurement Issues Holding Back Your Marketing Plan?

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Are Measurement Issues Holding Back Your Marketing Plan?

WPP’s Millward Brown Digital conducted a study of 400 senior marketing executives in the spring of 2015 to take...

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Could Social Media Become Your Most Important Customer Experience Channel?

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Could Social Media Become Your Most Important Customer Experience Channel?

The Economist Intelligence Unit (EIU) recently conducted a survey of senior-level executives sponsored by Genesys. While it shows that...

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How Will Businesses Spend Their Marketing Dollars in the Coming Years?

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How Will Businesses Spend Their Marketing Dollars in the Coming Years?

Pricewaterhouse Coopers (PwC) recently released a report that projects how marketers will spend on online and offline advertising sources through...

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How Will Your Business Reach Mobile Search Customers?

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How Will Your Business Reach Mobile Search Customers?

With more Americans spending an increasing amount of time on mobile devices, businesses of all sizes must decide how...

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Is Your Small Business Getting the Most from Your Social Media Activities?

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Is Your Small Business Getting the Most from Your Social Media Activities?

A January 2015 Social Media Examiner study revealed that small businesses may still be hesitant about using social media...

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Will the Local On-Demand Economy Change the Way You Connect with Customers?

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Will the Local On-Demand Economy Change the Way You Connect with Customers?

A BIA/Kelsey report recently revealed that local on-demand economy (LODE) has the power to completely change the way businesses...

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Want More Calls to Your Business? Use These Marketing Channels

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Want More Calls to Your Business? Use These Marketing Channels

In 2014, Invoca analyzed 32 million calls made to businesses to determine their referral source. They found that mobile...

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Do Millennials Trust Your Business with Their Information?

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Do Millennials Trust Your Business with Their Information?

A recent Gallup poll asked 1,525 adults of different generations about whether they believed the companies they did business...

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Do Your Email Marketing Subject Lines Inspire Consumers to Read Your Message?

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Do Your Email Marketing Subject Lines Inspire Consumers to Read Your Message?

New studies have recently come out to provide a fresh look at how consumers view the marketing emails that...

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Could Slow Adoption of Mobile-Friendly Sites by Fortune 500 Companies be an Opportunity for Small Business?

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Could Slow Adoption of Mobile-Friendly Sites by Fortune 500 Companies be an Opportunity for Small Business?

According to research conducted during the first quarter of 2015 by Merkle | RKG, Google’s mobile algorithm change could...

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Do You Effectively Use Customer Data to Implement Change?

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Do You Effectively Use Customer Data to Implement Change?

According to a poll conducted in March of this year by Econsultancy and ResponseTap, nearly all client-side marketers (in-house...

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Will New Top-Level Domains Help or Hurt Brand Awareness?

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Will New Top-Level Domains Help or Hurt Brand Awareness?

According to a recent eMarketer report, 2015 will feature new top-level domain choices to greet Internet marketers and Internet...

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Will Customers Modify Their Shopping Habits in Response to Your Loyalty Program?

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Will Customers Modify Their Shopping Habits in Response to Your Loyalty Program?

A recent Bond Brand Loyalty study revealed that 70% of loyalty program members in the US regularly altered their...

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Could Switching to a Mobile-Responsive Design Increase Email Marketing Success?

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Could Switching to a Mobile-Responsive Design Increase Email Marketing Success?

According to a recent report released by Yesmail, 40% of all email clicks during the fourth quarter of 2014...

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Could the Way Millennials Use Social Media Impact Your Marketing Plan?

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Could the Way Millennials Use Social Media Impact Your Marketing Plan?

According to the Media Insight Project, more US Millennials use Facebook than Twitter. While more than 90% of those...

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Is Video Content Marketing Worth the Effort to Create?

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Is Video Content Marketing Worth the Effort to Create?

A recent study conducted by Ascend2 found that a lack of resources for content creation was a major obstacle...

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New Marketing Strategies Critical for SMB Growth

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New Marketing Strategies Critical for SMB Growth

The National Small Business Association (NSBA) recently conducted a poll to determine the confidence level of SMBs. Nearly three-quarters...

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Which Marketing Channels Produce the Best ROI?

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Which Marketing Channels Produce the Best ROI?

According to a November Webmarketing123 study, one-third of US marketing professionals didn’t know exactly which marketing channels produced the...

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