Author: Jen Whitten

Articles by Jen Whitten

When Will Valentine’s Day 2016 Searches Peak?

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When Will Valentine’s Day 2016 Searches Peak?

With Valentine’s Day 2016 approaching fast, companies across the country are wondering if it’s already too late to get...

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What Do Retail Customers Want from Your Mobile Site?

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What Do Retail Customers Want from Your Mobile Site?

With mobile devices taking an increasing share of US ecommerce sales in the retail sector, it’s natural for businesses...

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Could Twitter be Your Most Powerful Ally in 2016?

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Could Twitter be Your Most Powerful Ally in 2016?

For many small business owners, it hasn’t always felt as though Twitter offered enough use to brands to make...

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Is Your Company Following the 5 Rules of Online Content?

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Is Your Company Following the 5 Rules of Online Content?

With an endless supply of online content available to consumers, identifying what content will best engage consumers is a...

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Is Bad Information Driving Away Your Digital Customers?

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Is Bad Information Driving Away Your Digital Customers?

While a bad consumer experience with your brand may not be the end of the relationship with that customer,...

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What Do Internet Users Really Want from Websites?

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What Do Internet Users Really Want from Websites?

With so many different performance metrics touted as the metric that matters most, it can be difficult to know...

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Are Sponsored Social Posts Worth the Money?

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Are Sponsored Social Posts Worth the Money?

As many social media platforms seek to restrict the organic reach of businesses, it’s natural to wonder whether paying...

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Social Traffic Down? More Content May Not Be the Answer

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Social Traffic Down? More Content May Not Be the Answer

The last year has been a rough one in terms of social traffic growth for heavy-hitting sites such as...

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Not Selling on Social Media? Your Images May Be to Blame

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Not Selling on Social Media? Your Images May Be to Blame

With many of the major social media platforms now allowing companies to sell their wares directly to users of...

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Could the Introduction of Twitter’s Hearts Increase Brand Engagement?

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Could the Introduction of Twitter’s Hearts Increase Brand Engagement?

If you’ve spent any time on Twitter, you’re likely already familiar with the retweet button and the star button...

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Customers Not Opening Emails? Bad Timing Could Be to Blame

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Customers Not Opening Emails? Bad Timing Could Be to Blame

For as long as marketers have been sending out emails to prospects, they’ve wondered if they could improve their...

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How Do Customers Really Respond to Positive Customer Service?

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How Do Customers Really Respond to Positive Customer Service?

While we all know how quickly a consumer’s news of a poor customer service experiences can spread, what happens...

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Is Mobile Marketing the Best Use of Your Company’s Budget?

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Is Mobile Marketing the Best Use of Your Company’s Budget?

With the ever-increasing capabilities of smartphones and other mobile devices, it’s unsurprising that users consistently use these devices for...

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Could Online Security Concerns Give a Boost to In-Store Sales?

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Could Online Security Concerns Give a Boost to In-Store Sales?

Have you ever wondered whether American shoppers are so concerned over how retailers treat their personal information that they...

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Will Facebook’s Dislike Button Spell Trouble for Your Marketing? Experts Weigh In

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Will Facebook’s Dislike Button Spell Trouble for Your Marketing? Experts Weigh In

For years, Facebook users have been begging for a dislike button, primarily so they can have a way to...

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Is Your Company Overlooking the Potential of Gen X Customers?

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Is Your Company Overlooking the Potential of Gen X Customers?

While Millennials and Baby Boomers are likely to get quite a bit of attention from marketers because of their...

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Knowing How Millennials See Themselves Could Improve Your Ability to Market to Them

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Knowing How Millennials See Themselves Could Improve Your Ability to Market to Them

A recent survey from Pew Research Center looked at how Millennials viewed themselves. Of the participants age 18 –...

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Survey Says: Businesses Increasing Mobile Marketing Budgets

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Survey Says: Businesses Increasing Mobile Marketing Budgets

Duke University’s Fuqua School of Business recently released their biannual CMO survey that showed respondents were prepared to increase...

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How Engaged Are the Mobile Users on Your Email List?

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How Engaged Are the Mobile Users on Your Email List?

With the rise of smartphones, mobile became the most common way for mailing list subscribers to open their emails....

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Is Your Mobile Site Ready for Holiday Shopping? If Not, You Could Miss Out on Sales

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Is Your Mobile Site Ready for Holiday Shopping? If Not, You Could Miss Out on Sales

While the current weather may not make you think of snowmen and candy canes, the summer is the perfect...

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Study: B2C Email Marketing Isn’t Dead

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Study: B2C Email Marketing Isn’t Dead

Recently, BlueHornet released its annual study on email marketing. The study asked more than 1,800 consumers in a variety...

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