Author: Jeff B. Copeland

Jeff B. Copeland is the senior manager for content at Dex Media.

Articles by Jeff B. Copeland

7 Things Lawyers Can’t Do on Social Media

Social Media

7 Things Lawyers Can’t Do on Social Media

Social media for most businesses = Big Marketing Opportunity. Social media for law firms = Big Ethical Challenge +...

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SEO vs. PPC: What’s Best for Your Local Business?

SEM & PPC

SEO vs. PPC: What’s Best for Your Local Business?

And what the heck’s the difference anyway? Search engine optimization (SEO) is all the things you do to make...

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4 Big News Stories of 2014 for Local Online Marketing

Local Marketing

4 Big News Stories of 2014 for Local Online Marketing

From search marketing to new online marketplaces to in-store messaging to the scramble to automate small business marketing, these...

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Search Marketing Metrics – How to Know When You’re Winning

SEM & PPC

Search Marketing Metrics – How to Know When You’re Winning

For a local business running text ads on Google or other search engines, the answer is: You win when...

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Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

SEM & PPC

Successful PPC Ad Writing: 5 Secrets Your Competitors Already Know. Read Now!

Seems that viewers of the pay-per-click text ads on Google and other search engines are more likely to click...

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Is Your Ad Good Enough for Google?

SEM & PPC

Is Your Ad Good Enough for Google?

When you buy pay-per-click advertising on Google through its AdWords program, you really buy the opportunity to get your...

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Holiday Email Marketing: Get Your Timing Right

Email Marketing

Holiday Email Marketing: Get Your Timing Right

‘Tis the season for a really crowded email inbox – don’t let your holiday messaging get lost in the...

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Local SEO: How to Know When You’re Winning

Google My Business

Local SEO: How to Know When You’re Winning

You’re paying good money to a search engine optimization (SEO) expert or taking your own valuable time to do...

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Everything People Hate about Business Websites in One Infographic

Business Websites

Everything People Hate about Business Websites in One Infographic

Your best friends won’t tell you but if your local business website still auto-plays music or is decorated with...

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Invisible on Google? Take These Emergency SEO Steps Now

Google My Business

Invisible on Google? Take These Emergency SEO Steps Now

Your site is staggering along on page # infinity in Google searches for your business type and town name....

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In Trust Symbols We Trust

Business Websites

In Trust Symbols We Trust

They’re like merit badges for your business website. Display the logos of reputable organizations or customers that endorse your...

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Want a New Business Website? Answer These Questions First.

Branding

Want a New Business Website? Answer These Questions First.

Web designers and marketers start a site design or re-design with a “website creative brief”, a short set of...

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How to Display Prices on Your Business Website. Or Not.

Back Office

How to Display Prices on Your Business Website. Or Not.

Should a local business disclose its prices on its website? Start the debate: NO. Never give a price till you’ve had...

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Splash Your Location and Contact Info All Over Your Website

Business Websites

Splash Your Location and Contact Info All Over Your Website

The first job of your business website: Get your name, address, phone and other contact information in front of...

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Live Chat for Small Business: How Can It Help?

Business Websites

Live Chat for Small Business: How Can It Help?

With live chat software, you can reach out to a potential customer while she’s visiting your website, via a...

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5 Effective Ways to Use Testimonials on Your Website

Business Websites

5 Effective Ways to Use Testimonials on Your Website

Add a healthy dose of credibility to your business website by sprinkling testimonials from your best customers around the...

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Getting Started with Online Display Advertising for Local Business

Advertising

Getting Started with Online Display Advertising for Local Business

Ever visited a site about cars and – hello, there’s a colorful ad inviting you down to the local...

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Guide to Appointment Booking Software for Small Business Websites

Business Websites

Guide to Appointment Booking Software for Small Business Websites

Appointment booking software puts a calendar and some simple forms on your website so your clients can book your...

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Guide to Customer Relationship Management Software for Small Business

CRM

Guide to Customer Relationship Management Software for Small Business

Customer relationship management software, CRM software, sales force automation software, leads management software, contact management software, channel management software....

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Why Your Customers Don’t Read Your Marketing Emails

Local Marketing

Why Your Customers Don’t Read Your Marketing Emails

Because the subject lines on your messages aren’t motivating customers to click the darn messages to open them, that’s...

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Simple A/B Testing to Rev Up Your Email Marketing

Advertising

Simple A/B Testing to Rev Up Your Email Marketing

Two Big Truths of online marketing are 1) small changes, like changing a green button to red, can increase...

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