Author: Jeff B. Copeland

Jeff B. Copeland is the senior manager for content at Dex Media.

Articles by Jeff B. Copeland

Smile, “Squinch” and Get Your Best Profile Picture Online

Local Marketing

Smile, “Squinch” and Get Your Best Profile Picture Online

No pressure, but a whole lot of your future career and success in business depends on that profile picture...

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Touchpoints and Moments of Truth – Where Customer Loyalty Begins (or Ends)

CRM

Touchpoints and Moments of Truth – Where Customer Loyalty Begins (or Ends)

A customer sees your van rolling through the neighborhood or calls to make an appointment or visits your website...

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Surveys: Learn What Makes Customers “Completely Satisfied”

CRM

Surveys: Learn What Makes Customers “Completely Satisfied”

You should ask customers face to face how you’re doing. You should watch Facebook and Yelp for compliments and...

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Online Ads, Offline Sales? Bridge the Gap with CRM Software

CRM

Online Ads, Offline Sales? Bridge the Gap with CRM Software

If you buy pay-per-click (PPC) search engine ads for a local store or services company, you know The Gap:...

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Make the Right Offer at the Right Time with ‘Triggered’ Email

CRM

Make the Right Offer at the Right Time with ‘Triggered’ Email

One of the Big Truths of email marketing says that messages get opened when they make the right offer...

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How to Start an Email Marketing List for a Local Business

Email Marketing

How to Start an Email Marketing List for a Local Business

“Opt-in”: That’s email-marketing strategy speak for “yes, I actually want you to send promotional messages to my inbox” and...

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Herding Fleas: Website Content that Moves Pest Control Customers to a Sale

Business Websites

Herding Fleas: Website Content that Moves Pest Control Customers to a Sale

Let’s see how exterminator companies can deal with the modern “customer journey”, in other words, the buying decision for...

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Email Receipts: Mailing-List Builders, Lawsuit Risks

Email Marketing

Email Receipts: Mailing-List Builders, Lawsuit Risks

“Would you like your receipt emailed to you?” From pet shops to pastry shops, you hear that question at payment time....

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All Your Mistaken Beliefs About Email Marketing in One Infographic

Email Marketing

All Your Mistaken Beliefs About Email Marketing in One Infographic

Email Monks, an email design and coding shop, combed through a bunch of studies of email recipients and found...

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Be an Email Marketing Triathlete

CRM

Be an Email Marketing Triathlete

Why is email marketing for a local business like a triathlon? Because your email campaigns must overcome one challenge...

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‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Back Office

‘Micro-Moments’ Disrupt the Customer Journey, Says Google

Thanks to always-on mobile phones, we have distracted driving, distracted dining, distracted pushing the kids on the swing and...

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Customer Segmentation for Small Business

Back Office

Customer Segmentation for Small Business

If you have a simple customer database or point-of-sale payments system or email marketing list or appointment scheduling software...

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Customer Journey Mapping for Small Business

Back Office

Customer Journey Mapping for Small Business

Understanding your customer journey is key in providing a frictionless customer experience— and reaping the finacial benefits that come...

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Moving Customers through the 4 Stages of Selling [Infographic]

CRM

Moving Customers through the 4 Stages of Selling [Infographic]

You used to see charts depicting the sales process as a funnel. At the top was “Awareness”, with advertising...

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Lessons from #1 Ranked HVAC Company Sites

Business Websites

Lessons from #1 Ranked HVAC Company Sites

A #1 rank in local search doesn’t mean a business has Won the Internet. But it shows that the...

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7 Content Ideas from the Best Doctor Blogs

Blogging

7 Content Ideas from the Best Doctor Blogs

Good doctor blogging is a lot like good doctoring: Listen to patients and try to meet their needs. Extra...

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Why Images Go Viral, According to Science

Social Media

Why Images Go Viral, According to Science

Grumpy Cat, Success Kid, Ridiculously Photogenic Guy, Overly Attached Girlfriend, Ariana Grande Kissing Miley Cyrus – why do some...

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How to Check if Your Site Is Mobile Friendly

Business Websites

How to Check if Your Site Is Mobile Friendly

And by “mobile friendly” we mean your site works well enough on mobile phones and tablets to meet a new...

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Small Business Internet Marketing – How the Pieces Fit Together

CRM

Small Business Internet Marketing – How the Pieces Fit Together

The goals are simple: Get new customers and keep the old ones engaged. Fitting together the pieces of internet...

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Dentists: 5 Must-Do’s to Get Calls from New Patients Online

Google My Business

Dentists: 5 Must-Do’s to Get Calls from New Patients Online

Internet marketing for dentists—it’s modern, it’s awesome, it’s awesomely modern but it must produce good old fashion phone calls...

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7 Blog Post Ideas from the Top Law Firm Blogs

Blogging

7 Blog Post Ideas from the Top Law Firm Blogs

How did the top attorney blogs get to the top? Taking a close look at the most popular lawyer...

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