Author: Jeff B. Copeland

Jeff B. Copeland is the senior manager for content at Dex Media.

Articles by Jeff B. Copeland

More Phone Calls from Customers, 8 Ways

Google My Business

More Phone Calls from Customers, 8 Ways

A smart phone in every purse/pocket = easy internet search for local businesses = a whole lot more calls...

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Grab Site Visitors Before They Go

Business Websites

Grab Site Visitors Before They Go

“Bounce” – the saddest word in websites. It refers to visitors who take one look and exit your site...

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Help! I Can’t See My Ads on Google

SEM & PPC

Help! I Can’t See My Ads on Google

Your Google AdWords ad campaigns are live and you’re filled with hope that dropping $8-plus per click for “laundromats...

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Google Posts (or Local Business Cards): Next Big Search Thing?

Online Listings

Google Posts (or Local Business Cards): Next Big Search Thing?

Major disturbance in The Force as professional Google Watchers recently spotted the search giant experimenting with a new display...

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The Worst ‘Best Advice’ for Business

Back Office

The Worst ‘Best Advice’ for Business

“Build it and they will come.” Oh, really? Conventional wisdom most likely leads to conventional results (or worse), as...

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Free Marketing Stuff for Local Business: The List of Lists

Local Marketing

Free Marketing Stuff for Local Business: The List of Lists

What an offer: 6 lists of 67 online tools or websites that will accelerate your marketing from zero to,...

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Protect Your WordPress Site from Hackers [Infographic]

Blogging

Protect Your WordPress Site from Hackers [Infographic]

If your site runs on WordPress, the most popular web publishing software, you need to see this graphic from YourEscapeFrom9to5.com....

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Emoji Marketing for Texting, Facebook, Email…

Email Marketing

Emoji Marketing for Texting, Facebook, Email…

The day emojis took over the world came last month when Facebook offered its 1.5 billion users five little face...

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PATH Act: Great Tax Breaks for Small Biz in 2016

Online Listings

PATH Act: Great Tax Breaks for Small Biz in 2016

Signed into law at the end of last year, the Protecting Americans From Tax Hikes (PATH) Act strengthened and...

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Snapchat, the Next Facebook

Mobile Marketing

Snapchat, the Next Facebook

Hey, old people, you over age 25, there’s this mobile app called Snapchat that pulls 100 million users daily...

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Google Updates Webmaster Guidelines. And You Should Care Because…

SEO

Google Updates Webmaster Guidelines. And You Should Care Because…

Google: The people who bring you sudden and mysterious “algorithm changes” that can make your site plummet from first...

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Will Your Business Get “Uber-ed”?

Back Office

Will Your Business Get “Uber-ed”?

Uber started as a ride service in San Francisco in 2009 and has since blown into 400 cities in...

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Customers Really Want to Call You [Infographic]

CRM

Customers Really Want to Call You [Infographic]

With all the excitement about mobile marketing, mobile websites, mobile advertising, it’s good to be reminded that the best...

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Get Ready for Apple Local Search

SEO

Get Ready for Apple Local Search

If you live in Kansas City, Bakersfield, Hackensack or a long list of other towns, you may have spotted...

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Video SEO or How to Get Your Business Found on YouTube

Local Marketing

Video SEO or How to Get Your Business Found on YouTube

We’re not talking viral video here, unless one of your team  is a piano playing cat or the next PewDiePie....

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Power of Video for Small Business Marketing [Infographic]

Local Marketing

Power of Video for Small Business Marketing [Infographic]

Recently, my mechanic told me I might have to replace a wheel bearing and knuckle on my old Honda....

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Finally, Real Local Search on Facebook

Social Media

Finally, Real Local Search on Facebook

Enter “plumber” in the search box on Facebook and you may get an out of town plumber or the...

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Facebook Wants to Be Your Customer Service Center

CRM

Facebook Wants to Be Your Customer Service Center

The social media giant keeps adding tools to Facebook Pages for two-way communication between business and customers, just the...

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Email Marketing for Small Business: Begin Here

Email Marketing

Email Marketing for Small Business: Begin Here

Read this series of guides and you’re on your way to launching your email marketing program. And you really...

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Email Re-engagement: When They’re Just Not That Into You

Email Marketing

Email Re-engagement: When They’re Just Not That Into You

Don’t take it personally. Many of your email subscribers will lose interest or forget to tell you they’re no...

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Save Yourself from Holiday Marketing Head Slaps

Email Marketing

Save Yourself from Holiday Marketing Head Slaps

It’s the little details that get you. You can avoid these four big hazards of holiday marketing by taking...

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