Author: Jeff B. Copeland

Jeff B. Copeland is the senior manager for content at Dex Media.

Articles by Jeff B. Copeland

This Week’s Top News Stories and Trends in Local Online Marketing 11/2

Online Listings

This Week’s Top News Stories and Trends in Local Online Marketing 11/2

Internet Ad Revenues Hit a Record High, Led by Mobile Ad Growth (Marketing Land) Mobile ad revenue jumped 89%...

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An Expert’s Guide to Smart Business Gift Giving

Back Office

An Expert’s Guide to Smart Business Gift Giving

Gifting important clients or vendors, always a fine line to walk. You don’t want to insult them by going...

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Google Measures Its Own Success with HEART. You Can Too.

Business Websites

Google Measures Its Own Success with HEART. You Can Too.

The smart folks at Google use a surprisingly simple method of judging the success of their own websites. It...

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Your Holiday Emails Probably Won’t Be Read

Email Marketing

Your Holiday Emails Probably Won’t Be Read

The marketing forecast for the 2016 holiday season? A blizzard of emails—and yours will have to be well-timed and...

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How to Get [Good] Reviews

CRM

How to Get [Good] Reviews

You just got to get out there and actively manage the reviews and ratings online for your business, no...

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This Week’s Top News Stories and Trends in Local Online Marketing 10/5

Online Listings

This Week’s Top News Stories and Trends in Local Online Marketing 10/5

Google Takes on Amazon’s Info Appliance; Get Ready for Voice Search (Dex Media Blog) The search giant announced a table-top,...

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Google Takes on Amazon’s Info Appliance; Get Ready for Voice Search

Online Listings

Google Takes on Amazon’s Info Appliance; Get Ready for Voice Search

At an event this week, Google announced Google Home, a table-top box like Amazon’s Echo, and Pixel, an iPhone challenger,...

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This Week’s Top News Stories and Trends in Local Online Marketing 9/28

Online Listings

This Week’s Top News Stories and Trends in Local Online Marketing 9/28

Apple Stepping Up Plans for Amazon Echo-Style Smart-Home Device (Bloomberg News) Amazon’s table-top Echo device that controls appliances, answers...

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Snapchat ‘Spectacles’ Take the Popular App off the Phone and on to the Face

Online Listings

Snapchat ‘Spectacles’ Take the Popular App off the Phone and on to the Face

Snapchat, the wildly successful social sharing app so beloved of teens and young adults (see Snapchat, the Next Facebook) introduced...

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Facebook and Google Get Closer to Tracking Ads to Store Visits

Online Listings

Facebook and Google Get Closer to Tracking Ads to Store Visits

Buzzwords to learn today: “Online to offline marketing”, meaning direct tracking of a consumer who sees an ad online...

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Daily Content Ideas for Your Facebook Page

Social Media

Daily Content Ideas for Your Facebook Page

You need a steady stream of Facebook posts to take your best shot at getting into your follower’s Facebook...

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GIFs: Make Your Own Shareable Images for Social Media

Social Media

GIFs: Make Your Own Shareable Images for Social Media

Animated GIFs, those little moving images that play in a loop for a few seconds: Spin a puppy in...

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This Week’s Top News Stories and Trends in Local Online Marketing 9/21

Online Listings

This Week’s Top News Stories and Trends in Local Online Marketing 9/21

Twitter Now Lets Brands Say When They Are Available to Respond to Tweets (Marketing Land) Your Twitter profile can now...

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To Win Customers, Know Their “Job to Be Done”

CRM

To Win Customers, Know Their “Job to Be Done”

Interesting article in the latest Harvard Business Review argues customers have a “job to be done” and they’ll hire...

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Got Data? How to Clean Up and Organize a Customer List

Back Office

Got Data? How to Clean Up and Organize a Customer List

Is this you?  Got one list of customers in your email system.  One list in your point-of-sale system. One...

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This Week’s Top News Stories and Trends in Local Online Marketing 9/14

Online Listings

This Week’s Top News Stories and Trends in Local Online Marketing 9/14

Twitter’s New, Longer Tweets Are Coming September 19th (The Verge) You’ll still get 140 characters to express yourself but...

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Millennial Business Owners: Prepared for the Worst

Online Listings

Millennial Business Owners: Prepared for the Worst

A survey by the Nationwide insurance company found that Millennial (that’s ages 18 to 35) business owners are better...

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Small Biz Survey: Optimism Up, Customers Hard to Find

Online Listings

Small Biz Survey: Optimism Up, Customers Hard to Find

In the latest Wells Fargo/Gallup Small Business Index survey, small business owners “optimism”–based on expectations for their finances and hiring–ticked...

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Product Images Are Better Smaller. No, Bigger.

Online Listings

Product Images Are Better Smaller. No, Bigger.

When testing websites to find the most “user-friendly” designs, it’s best to just accept what users do on the...

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The ‘Sharing Economy’ for Cars? Not So Fast

Online Listings

The ‘Sharing Economy’ for Cars? Not So Fast

A lot has been made about Uber, the ride-sharing company, as a model for disruption in all kinds of businesses...

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Get the Most Marketing Out of Local Sponsorships

Local Marketing

Get the Most Marketing Out of Local Sponsorships

Of course, your business should give back to the community—but support for local charities and other non-profits can give...

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