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Hillary Fortin

Articles by Hillary Fortin

[Video] Subject Line Secrets that Get Emails Opened

Did you know mobile email opens have grown by 180% in the last 3 years? People love their phones....

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[Video] Stop Letting No Shows Cost You Money

If you run a services business, you know customers miss appointments all the time. For example, no-show rates at...

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[Video] Demystifying Keywords and Short Codes for Text Marketing

Ever thought about using text marketing for your business? If you’ve researched your options online, chances are the results...

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[Video] Why Your Plug-in Card Reader Stinks for Payment Processing

When plug-in card readers first came out, small business owners were pumped. Suddenly, you could swipe credit cards on...

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[Video] The DOs and DON’Ts of Getting Online Reviews

Raise your hand if you’ve asked a friend…or better yet your entire group of Facebook friends…for a recommendation lately....

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[Video] Use Facebook Live to Engage Consumers

You may have seen Facebook in the news lately, thanks to issues around its privacy settings. As a result,...

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[Video] Get More Out of Your CRM with Tags

So you’ve upgraded your contact list into a customer relationship management (CRM) system. And hopefully, you’ve entered your contact...

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Why One Spa Hired Software to Improve the Customer Experience, not Staff

Even if you run the most relaxing spa or salon in your neighborhood, you know owning a small business...

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[Video] Turn Your Contact List into Cash

Did you know it’s 6 to 7 times more expensive to attract a new customer than it is to...

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[Video] The DOs and DON’Ts of Discounting

Think about the last time you made a large purchase. If you’re like most consumers, you took your time...

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[Video] Fill Appointments Faster with Online Booking

These days, your ability to book appointments online might as well be the same as your ability to book...

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[Video] How to Stand Out Using Social Media

Think about how you use social media. Who do you follow? Friends, family, coworkers, celebrities, politicians…who else? What about...

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[Video] Convert More Leads with a Killer Website

Many business owners see their website as a sort of…digital billboard. If that’s the case, then its only real...

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[Video] Google’s Top 3 SEO Basics for Small Business

If your business website isn’t showing up on the first page of search results, you’ve probably looked into search...

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[Video] Small Business Payment Processing 101

There are a lot of payment processing options out there that help small businesses accept payment from customers. But...

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Non-stocky Stock Photos: Finding the Right Images for Your Digital Marketing

We’ve all seen it. The perfectly posed photographs of beautiful people used on packaging, in advertisements, and even in...

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[Video] Consumers Own Your Online Presence – Take It Back

When consumers search online, search engines like Google scour the web to deliver results they deem most helpful. Where...

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[Video] Become a Text Marketing Technophile

Texting technology can be intimidating, but it doesn’t have to be. Texting can easily become a reality for your...

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Demystifying Landing Pages – How They Differ from Your Website, and When to Use Each

“Why do I need a website for my small business when I have social media business profiles?” If you’ve...

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Why Reviews Matter

Ever seen that Black Mirror episode where every person is rated by interactions with their peers and their overall...

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The Top 5 Rules for Tapping into the Millennial Market

We’ve all been inundated with news and projections about millennials over the past several years. (Does the word make...

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