As Facebook becomes more business friendly it is making inroads as a way for customers to express their likes...
Online reviews are increasingly important for local businesses of all types. If someone searches for your business, it’s now...
We’re always on the lookout for new and interesting tools to save money, boost sales and streamline marketing operations....
Many local businesses are content if their customers seem “generally satisfied” overall. Others aspire to something more — they...
No matter what product or service you sell, every local business owner is an expert at something. That makes...
As you plan where to spend precious advertising dollars for your local business in 2012, here are six must-know...
Local businesses are loco for discount coupons, thanks to a blizzard of daily deals and other coupon websites. Unfortunately,...
As local businesses continue to face an anemic economy, recognizing trends that are reshaping how you market your business...
Every Door Direct Mail is a brand new direct mail service for local businesses from the U.S. Postal Service....
How much is a customer really worth to your local business? Is that something you can know? If so,...
With so much emphasis these days on search engine marketing and social media, email marketing gets overlooked. But for...
A call to action is one of the most critical parts of any marketing message, whether it’s delivered by...
The concept behind online reputation management for local businesses is quite simple. The explosion of web-based business directories, local...
Word of mouth is vital to any small local business. For a fortunate few, it just happens naturally. But...
Most small business owners try to increase profits two ways: They either try to sell more or cut costs....
You’ve probably heard it before: Much like having a business plan is crucial to launching and growing a business,...
If you offer deals on Groupon, Living Social or other daily deal websites, beware. Detailed new research shows that...
We often hear local business owners say they aren’t using Twitter because they have no interest in tweeting. But...
Developing what’s called a “personal brand” is a great way for professionals and many other types of local businesses...
Providing good service is of course important for your plumbing or contracting business to be successful. But being good...
While some professionals may view marketing as taking you away from your real work, in reality, paying attention to...
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