How Customers Use Social Media to Shop Local
As Facebook becomes more business friendly it is making inroads as a way for customers to express their likes...
The 6 Golden Rules for Bad Online Reviews
Online reviews are increasingly important for local businesses of all types. If someone searches for your business, it’s now...
6 Killer Tools to Boost Sales in 2012
We’re always on the lookout for new and interesting tools to save money, boost sales and streamline marketing operations....
8 Ways to Make Customers Love a Local Business
Many local businesses are content if their customers seem “generally satisfied” overall. Others aspire to something more — they...
How to Become a Media Resource Fast and Free
No matter what product or service you sell, every local business owner is an expert at something. That makes...
6 Must-Know Trends for Your 2012 Ad Budget
As you plan where to spend precious advertising dollars for your local business in 2012, here are six must-know...
The 8 Essentials of a Profitable Coupon Offer
Local businesses are loco for discount coupons, thanks to a blizzard of daily deals and other coupon websites. Unfortunately,...
10 Local Business Marketing Trends for 2012 and Beyond
As local businesses continue to face an anemic economy, recognizing trends that are reshaping how you market your business...
No List? No Problem With New Local Direct Mail Service
Every Door Direct Mail is a brand new direct mail service for local businesses from the U.S. Postal Service....
The Magic of Customer Lifetime Value for Local Businesses
How much is a customer really worth to your local business? Is that something you can know? If so,...
How to Improve Your Email Marketing Results
With so much emphasis these days on search engine marketing and social media, email marketing gets overlooked. But for...
How to Create a Powerful Call to Action
A call to action is one of the most critical parts of any marketing message, whether it’s delivered by...
Reputation Management Basics for Local Businesses
The concept behind online reputation management for local businesses is quite simple. The explosion of web-based business directories, local...
7 Easy Steps to Word of Mouth Success for Local Businesses
Word of mouth is vital to any small local business. For a fortunate few, it just happens naturally. But...
Pricing Tips and Tactics That Boost Local Business Profits
Most small business owners try to increase profits two ways: They either try to sell more or cut costs....
10 Steps to Marketing Plan Success
You’ve probably heard it before: Much like having a business plan is crucial to launching and growing a business,...
How Groupon, Living Social Can Hurt Your Online Reputation
If you offer deals on Groupon, Living Social or other daily deal websites, beware. Detailed new research shows that...
Top Twitter Business Benefits Even if You Never Tweet
We often hear local business owners say they aren’t using Twitter because they have no interest in tweeting. But...
How to Boost Your Personal Business Brand
Developing what’s called a “personal brand” is a great way for professionals and many other types of local businesses...
Marketing Tips for Service Businesses
Providing good service is of course important for your plumbing or contracting business to be successful. But being good...
Marketing Tips for Professionals
While some professionals may view marketing as taking you away from your real work, in reality, paying attention to...