With more than 3.5 million employees working remotely for at least half of their work time, many employers are...
While some digital audiences (consumers) may not always like ad targeting, describing the practice as “creepy” or intrusive, according...
So-called “Core” small- and medium-sized businesses (SMBs) average annual advertising spending has been dropping over the past few years, according...
According to MobileMarketingWatch.com, advertising is dying, but marketing is thriving and will always continue to thrive. MobileMarketingWatch.com differentiates the...
Today’s sellers and other sales channels are challenged by trying to sell to small- and medium-sized businesses (SMBs) that...
Marketing investments this year have been greater than initially expected, in part due to optimum performance seen with pay-per-click...
The five common small- and medium-sized business (SMBs) marketing questions and concerns were covered by LSA Insider during last...
The Interactive Advertising Bureau (IAB) is working hard to better understand ad blockers, also known as ad filtering. Ad blocking is...
Outlooks for the success of social media as an advertising tool have long been high; however, Michael Essany of...
The growing catchphrase, “Think globally, act locally,” which began as a slogan to help bring focus on the environment,...
The so-called “Internet of Things” (IoT) is quickly permeating our lives, which is a good thing for local marketers,...
A survey of United States retail digital marketers indicates that content is the single-most important factor in the digital...
The notion of co-op marketing seems to be a practical advertising strategy for local businesses, enabling small- and mid-sized...
Although marketers spend $4 billion each year to drive so-called “clicks-to-call,” a new study from Marchex reveals that business...
The Local Search Association (LSA) recently released the results of a media usage study that revealed which local media...
StreetFightMag notes that if one were to Google the words “small business,” one should expect some 1 billion results....
While it appears clear that different business types require different marketing solutions, local marketers often lump all small- and...
Prior to the advent of localized marketing, three key technological “disruptions” changed how marketers market: Broadcast television, the Internet,...
A new study has found that, in about one-quarter of the cases, offline word-of-mouth recommendations—from trusted sources—lead to online...
Lara Mehanna, the U.S. General Manager, VP Sales & Business Development at SONATA notes that, at a recent conference,...
New figures released in a joint report issued by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), reveal...
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