Author: Cynthia Diaz Shephard

Articles by Cynthia Diaz Shephard

Remote Work Policy, Distributed Work Force, a Trend That Works

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Remote Work Policy, Distributed Work Force, a Trend That Works

With more than 3.5 million employees working remotely for at least half of their work time, many employers are...

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Typical Digital Shopper Sees Quality, Well-Targeted Ads

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Typical Digital Shopper Sees Quality, Well-Targeted Ads

While some digital audiences (consumers) may not always like ad targeting, describing the practice as “creepy” or intrusive, according...

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Larger SMB Spending Is Growing, While Smaller SMB Spending Is Dropping

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Larger SMB Spending Is Growing, While Smaller SMB Spending Is Dropping

So-called “Core” small- and medium-sized businesses (SMBs) average annual advertising spending has been dropping over the past few years, according...

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To Drive Consumers, Understand that Marketing is Winning; Advertising is Dying

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To Drive Consumers, Understand that Marketing is Winning; Advertising is Dying

According to MobileMarketingWatch.com, advertising is dying, but marketing is thriving and will always continue to thrive. MobileMarketingWatch.com differentiates the...

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How to Sell Something to SMBs When They Don’t Know They Need It

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How to Sell Something to SMBs When They Don’t Know They Need It

Today’s sellers and other sales channels are challenged by trying to sell to small- and medium-sized businesses (SMBs) that...

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Marketers Indicate Strong Optimism on Pay-Per-Click

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Marketers Indicate Strong Optimism on Pay-Per-Click

Marketing investments this year have been greater than initially expected, in part due to optimum performance seen with pay-per-click...

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Industry Insiders Share Top SMB Marketing Questions and Concerns

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Industry Insiders Share Top SMB Marketing Questions and Concerns

The five common small- and medium-sized business (SMBs) marketing questions and concerns were covered by LSA Insider during last...

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IAB Seeks to Become More Involved In Understanding Ad Blocking Options

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IAB Seeks to Become More Involved In Understanding Ad Blocking Options

The Interactive Advertising Bureau (IAB) is working hard to better understand ad blockers, also known as ad filtering. Ad blocking is...

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Social Network Ad Revenues Increasing; Facebook Plays a Big Part

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Social Network Ad Revenues Increasing; Facebook Plays a Big Part

Outlooks for the success of social media as an advertising tool have long been high; however, Michael Essany of...

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Thinking Globally and Acting Locally Is Not As Easy As It Seems When Marketing

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Thinking Globally and Acting Locally Is Not As Easy As It Seems When Marketing

The growing catchphrase, “Think globally, act locally,” which began as a slogan to help bring focus on the environment,...

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The Internet of Things may be a Great Thing for Local Marketers

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The Internet of Things may be a Great Thing for Local Marketers

The so-called “Internet of Things” (IoT) is quickly permeating our lives, which is a good thing for local marketers,...

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Key to Engaging Customers is Content

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Key to Engaging Customers is Content

A survey of United States retail digital marketers indicates that content is the single-most important factor in the digital...

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Study: $14 Billion Annually in Co-op Marketing Unused

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Study: $14 Billion Annually in Co-op Marketing Unused

The notion of co-op marketing seems to be a practical advertising strategy for local businesses, enabling small- and mid-sized...

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Click-to-Call Is Working and Many Calls Are Local

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Click-to-Call Is Working and Many Calls Are Local

Although marketers spend $4 billion each year to drive so-called “clicks-to-call,” a new study from Marchex reveals that business...

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Study: Consumer Search Preferences Reveal Some Surprises

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Study: Consumer Search Preferences Reveal Some Surprises

The Local Search Association (LSA) recently released the results of a media usage study that revealed which local media...

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Small Business is Bigger Than You Think

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Small Business is Bigger Than You Think

StreetFightMag notes that if one were to Google the words “small business,” one should expect some 1 billion results....

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Different SMBs Need Different Marketing Plans

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Different SMBs Need Different Marketing Plans

While it appears clear that different business types require different marketing solutions, local marketers often lump all small- and...

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Brands Must Prepare for Marketing Localization

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Brands Must Prepare for Marketing Localization

Prior to the advent of localized marketing, three key technological “disruptions” changed how marketers market: Broadcast television, the Internet,...

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Research Reveals that Offline Word-of-Mouth Recommendations Lead to Online Research

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Research Reveals that Offline Word-of-Mouth Recommendations Lead to Online Research

A new study has found that, in about one-quarter of the cases, offline word-of-mouth recommendations—from trusted sources—lead to online...

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How to Connect Local Business with Today’s Ad Tech

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How to Connect Local Business with Today’s Ad Tech

Lara Mehanna, the U.S. General Manager, VP Sales & Business Development at SONATA notes that, at a recent conference,...

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Report: Online Ad Revenue Growing Significantly

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Report: Online Ad Revenue Growing Significantly

New figures released in a joint report issued by the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC), reveal...

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