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Cynthia Diaz Shephard

Articles by Cynthia Diaz Shephard

Remote Work Policy, Distributed Work Force, a Trend That Works

Remote Work Policy, Distributed Work Force, a Trend That Works

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Typical Digital Shopper Sees Quality, Well-Targeted Ads

Typical Digital Shopper Sees Quality, Well-Targeted Ads

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Larger SMB Spending Is Growing, While Smaller SMB Spending Is Dropping

Larger SMB Spending Is Growing, While Smaller SMB Spending Is Dropping

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To Drive Consumers, Understand that Marketing is Winning; Advertising is Dying

To Drive Consumers, Understand that Marketing is Winning; Advertising is Dying

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How to Sell Something to SMBs When They Don’t Know They Need It

How to Sell Something to SMBs When They Don’t Know They Need It

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Marketers Indicate Strong Optimism on Pay-Per-Click

Marketers Indicate Strong Optimism on Pay-Per-Click

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Industry Insiders Share Top SMB Marketing Questions and Concerns

Industry Insiders Share Top SMB Marketing Questions and Concerns

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IAB Seeks to Become More Involved In Understanding Ad Blocking Options

IAB Seeks to Become More Involved In Understanding Ad Blocking Options

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Social Network Ad Revenues Increasing; Facebook Plays a Big Part

Social Network Ad Revenues Increasing; Facebook Plays a Big Part

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Thinking Globally and Acting Locally Is Not As Easy As It Seems When Marketing

Thinking Globally and Acting Locally Is Not As Easy As It Seems When Marketing

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The Internet of Things may be a Great Thing for Local Marketers

The Internet of Things may be a Great Thing for Local Marketers

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Study: $14 Billion Annually in Co-op Marketing Unused

Study: $14 Billion Annually in Co-op Marketing Unused

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Click-to-Call Is Working and Many Calls Are Local

Click-to-Call Is Working and Many Calls Are Local

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Study: Consumer Search Preferences Reveal Some Surprises

Study: Consumer Search Preferences Reveal Some Surprises

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