The Importance of Saying Thank You
Recently, I ordered a running armband. It arrived — with a thank you note for my purchase. It was...
Our 12 Favorite Small Business Motivational Quotes for 2016
We’re big fans of #MondayMotivation around here. If you go to our various Dex Media social platforms (Facebook and...
From Dead Leads to Lifeless Employees: Small Business Horror Stories!
Halloween is on the horizon, so let’s talk horror stories and how to avoid them! AllDayPA created this fun infographic...
So You Led Someone To Your Website. Now What?
Sometimes it’s easy to forget that blogs, social media and e-newsletters don’t exist for their own sake. If you’re...
A Twitter Story of Our Chicago Marketing Event
We had an amazing turnout for our Chicago Marketing Success Seminar at City Winery — 219 participants! The panel included: Barry Moltz,...
Live-Tweeting an Event? Here’s How To Do It Right.
We hold these great events on marketing for small businesses — I’ve talked about them here before. (Next up: Events...
Making the Most of Hashtags on Instagram
Hashtags walk a fine line between being helpful and being annoying. On top of that, they’re not as helpful...
Why Physicians Need to Go Online to Market Their Practice
In some ways, online marketing and doctoring professions seem at odds. Physicians deal with private information, and online marketing...
How Plumbers Are Rocking Social Media
Social media may not seem as natural a fit for plumbers as say bakers — or at least, it’s...
Are E-Newsletters Over?
Here’s a quick answer: No. And in all likelihood, you as a small business owner should have one. Granted, everyone...
The Pros and Cons of Content Marketing for Lawyers
Social media and blogging can be challenging for any profession to navigate, but it may be trickiest for lawyers. After all,...
Lessons to Learn From Vintage Small Business Signs
Sure, vintage signage is fun to look at — they have unusual typeface and punctuation that’s just so charming to our...
What Your Customer Will Look Like in 2015
As a small business owner, I’m sure you’re well aware just how quickly our world is changing. Once not too long...
The Hidden Social Media Metrics You Should Pay Attention To
In social media, there are the numbers that matter, and there are the numbers we tout. In fact, the...
4 Rules to Managing Twitter Chatter About Your Business
Social media is a two-way street. There’s the message you put out about your business, and the message that...
Exactly What You Need to Do to Figure Out Your Facebook Audience
I recently wrote about performing a Facebook A/B test on our consumer-facing Facebook pages. I decided to take my test...
A Case Study of 5 Top-Performing Tweets (Part 4)
First we covered top-performing Facebook, Instagram and LinkedIn — now we’ve come to Twitter! Twitter can be a wily one. Between...
An Unofficial (But Very Interesting) Facebook Post A/B Test
I have the unusual position of running the social presence of two brands that are similar in many ways:...
5 Expert Tips: What Your Small Business Should — and Shouldn’t — Be Doing
As a small business owner, you’ve likely received so much advice on running your business that it’s difficult to determine what’s...
Twitter and Amazon Partner to Make Purchasing More Social
http://youtu.be/iAm6pa9hPKA Tweets are about to give you the power to purchase. Amazon and Twitter have teamed up so when...
Get Social Media Buzzing About Your Event with These Tips
Recently, I attended an event where vendors were selling their wares, and I was so enjoying myself that I decide...