Author: Chris Irby

I've spent most of my professional life as a writer, editor, and intolerable pedant. Fortunately, Dex Media has given me a way to channel these abilities constructively. As Manager of Digital Content, I work with the rest of the Marketing team to make sure our online content is accurate, engaging, and current.

Articles by Chris Irby

Why You Need Negative Keywords

SEM & PPC

Why You Need Negative Keywords

An effective keyword strategy is the cornerstone of any successful PPC campaign. When you’re paying for your advertising by...

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How Credible Is Your Business Website?

Business Websites

How Credible Is Your Business Website?

You can’t judge a book by its cover, but it seems you can judge a business by its website....

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How to Fix a Bad Online Reputation

Reputation

How to Fix a Bad Online Reputation

We’ve previously discussed the steps you can take to proactively protect your business’s online reputation, but what happens if...

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The Neighborhood Champions of Small Business Saturday

Advertising

The Neighborhood Champions of Small Business Saturday

Back in 2010, American Express launched Small Business Saturday “to help small businesses get more exposure during one of...

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The Website Metrics Everybody Gets Wrong

Business Websites

The Website Metrics Everybody Gets Wrong

“You keep using that word. I do not think it means what you think it means.”      -I. Montoya When it...

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WHAT’S THE DIFFERENCE BETWEEN A BRAND AND A BUSINESS?

Advertising

WHAT’S THE DIFFERENCE BETWEEN A BRAND AND A BUSINESS?

Brand vs Business – what’s the difference? People tend to use the words “business” and “brand” interchangeably, but they...

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2013: The Year of Responsive Design [Infographic]

Business Websites

2013: The Year of Responsive Design [Infographic]

The idea of responsive web design is a relatively new one. Back in the olden days, webpages were laid...

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Is Content Still King?

Blogging

Is Content Still King?

For the last few years, people in the digital marketing industry have been chanting “content is king” like a...

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When Social Media Marketing Goes Bad!!!

Social Media

When Social Media Marketing Goes Bad!!!

When it’s done well, social media marketing is an awesome way for businesses to connect with their customers and...

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Why Good Business Writing = Bad Business Blogging

Blogging

Why Good Business Writing = Bad Business Blogging

Let’s be clear—I’m not saying that bloggers are bad writers. Content is still king and shows no sign of...

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eBay vs. PPC: A Cautionary Tale

SEM & PPC

eBay vs. PPC: A Cautionary Tale

Earlier this year, Ray Fisman wrote an article for the Harvard Business Review Blog about how eBay had made...

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Online Reputation Management: An Ounce of Prevention…

Reputation

Online Reputation Management: An Ounce of Prevention…

Despite your best efforts, your business’s reputation will eventually take a hit online, whether it’s a disgruntled customer posting...

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Recycling Content: What’s Old Is New Again

Local Marketing

Recycling Content: What’s Old Is New Again

Branded content is like bacon—you can never have too much of it!* Experts predict that businesses will spend more...

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Email Marketing: 6 Tips for Making It Personal

Email Marketing

Email Marketing: 6 Tips for Making It Personal

What’s the difference between email marketing and spam? Proper email marketing is permission-based, which means your customers have provided...

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What Is Facebook’s EdgeRank and How Does It Affect My Business Page?

Social Media

What Is Facebook’s EdgeRank and How Does It Affect My Business Page?

In general, Facebook users spend 40 percent of their time perusing their News Feed and only 12 percent checking...

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How to Write Truly Epic Blog Post Titles

Blogging

How to Write Truly Epic Blog Post Titles

How important are blog post titles? Short answer—pretty darned. Long answer—if you want anyone besides your mom to read...

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How to Handle Online Content Thieves

Blogging

How to Handle Online Content Thieves

Most business people wouldn’t consider stealing somebody else’s online content and presenting it as their own. However, if you’re...

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Putting Your Blog on a Spam-Free Diet

Blogging

Putting Your Blog on a Spam-Free Diet

If you’ve been blogging for more than four hours, then you’ve no doubt run into the annoying heartbreak of...

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Superfan to the Rescue!

Social Media

Superfan to the Rescue!

Facebook and other social platforms offer a lot of metrics that, at first glance, look like they would be...

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How to Choose the Right Business Profile Picture

Social Media

How to Choose the Right Business Profile Picture

It’s surprising how many people neglect to provide a picture when putting together an online presence for their businesses,...

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