Author: Chris Irby

I've spent most of my professional life as a writer, editor, and intolerable pedant. Fortunately, Dex Media has given me a way to channel these abilities constructively. As Manager of Digital Content, I work with the rest of the Marketing team to make sure our online content is accurate, engaging, and current.

Articles by Chris Irby

74 Clever Blog Post Title Templates That Work [Infographic]

Blogging

74 Clever Blog Post Title Templates That Work [Infographic]

I believe it was celebrated 19th century Shakespearean actor Edmund Kean who said, “Dying is easy. Blog post titles...

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What’s the Best “Tone of Voice” for Email Customer Support?

Email Marketing

What’s the Best “Tone of Voice” for Email Customer Support?

When you’re dealing with an unhappy customer, it’s not just what you say, but how you say it. This...

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Reputation Management for Attorneys: Owning Your Online Presence

Reputation

Reputation Management for Attorneys: Owning Your Online Presence

It’s a hard fact of life. Despite your best efforts or altruistic ambitions, somebody somewhere is going to say...

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Email Subject Lines: Does Size Matter?

Email Marketing

Email Subject Lines: Does Size Matter?

Ever heard the expression correlation does not imply causation? If not, you need to start hanging out with more...

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Manage Your Online Reputation [Infographic]

Reputation

Manage Your Online Reputation [Infographic]

Leaving your online reputation to chance is what we in the marketing industry call a “bad idea.” The fact...

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Top 20 Most Effective Holiday Subject Line Words [Infographic]

Email Marketing

Top 20 Most Effective Holiday Subject Line Words [Infographic]

‘Tis the season for holiday email marketing. But with so many emails flooding into everyone’s inboxes, how do you...

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The Evolution of Spam [Infographic]

Email Marketing

The Evolution of Spam [Infographic]

Back in July, I shocked folks with a candid and unflinching article detailing the dark and sordid history of...

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How to Rid Your Blog of Comment Spam

Blogging

How to Rid Your Blog of Comment Spam

It’s a pain that any blogger knows all too well. You get a notification that one of your blog...

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Dos and Don’ts of Email Delivery [Infographic]

Email Marketing

Dos and Don’ts of Email Delivery [Infographic]

I recently wrote about email sender reputation and pointed out some commonly-used email practices that could actually land you...

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Spammer or Saint? What You Need to Know about Email Sender Reputation

Email Marketing

Spammer or Saint? What You Need to Know about Email Sender Reputation

As email spam continues to clog the arteries of the internet like so much digital cholesterol, a number of...

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Is Guest Blogging Dead? (Spoiler: No, It’s Not)

Blogging

Is Guest Blogging Dead? (Spoiler: No, It’s Not)

So back in January, Matt Cutts (Google’s Webspam Team Leader and Resident Gadfly) posted a rather controversial article on...

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Great Moments in Marketing Spam History

Email Marketing

Great Moments in Marketing Spam History

Ever wonder how the term “spam” came to refer to unsolicited bulk messages? Well gather ’round, kids, and I’ll...

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Long vs. Short – Which Is Better for Writing Blog Posts? [Infographic]

Blogging

Long vs. Short – Which Is Better for Writing Blog Posts? [Infographic]

How long should a blog post be? Ask a dozen bloggers this question, and you’re liable to get a...

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The REAL Cost of Bad Customer Service [Infographic]

Back Office

The REAL Cost of Bad Customer Service [Infographic]

It’s all too easy to think of bad customer service as a series of isolated incidents. Sure, things can...

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Just Say No to Content Spinning

Blogging

Just Say No to Content Spinning

Let’s cut to the chase. Content spinning is bad. Bad! If you’re currently doing it, stop. If you’re thinking...

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The Golden Rule of Online Marketing: Don’t Be Creepy!

Email Marketing

The Golden Rule of Online Marketing: Don’t Be Creepy!

What do professional wrestlers and internet marketers have in common? In a word, kayfabe. In case you’re not up...

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5 Types of Complaining Customers (and How to Handle Them)

Most Popular

5 Types of Complaining Customers (and How to Handle Them)

Customer complaints are simply a fact of life when it comes to business. Whether the blame lies with you...

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Marketing Metrics that Matter [Infographic]

Business Websites

Marketing Metrics that Matter [Infographic]

With hundreds (if not thousands) of different marketing metrics floating around out there, simply finding a pattern in the...

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The Best and Worst Times to Send Your Emails [Infographic]

Advertising

The Best and Worst Times to Send Your Emails [Infographic]

What’s the best time of day to send a marketing email? The fine folks at Pure360 have examined the...

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The Problem with Blog Post Endings

Blogging

The Problem with Blog Post Endings

I write a lot of blog posts. Some of them deal with digital marketing because I’m passionate about my...

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11 Social Media-Inspired Words That Are Now in the Dictionary. Srsly!

Social Media

11 Social Media-Inspired Words That Are Now in the Dictionary. Srsly!

English is a “living language,” often in spite of our best efforts to harm it irreparably. Technology is perhaps...

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