Author: Chris Irby

I've spent most of my professional life as a writer, editor, and intolerable pedant. Fortunately, Dex Media has given me a way to channel these abilities constructively. As Manager of Digital Content, I work with the rest of the Marketing team to make sure our online content is accurate, engaging, and current.

Articles by Chris Irby

Email Marketing: Avoiding the Dreaded “Spam” Label

Email Marketing

Email Marketing: Avoiding the Dreaded “Spam” Label

We’ve previously discussed the difference between legitimate email marketing and spam. Unfortunately, there are a lot of disreputable (or...

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How to Proactively Protect Your Online Reputation

Reputation

How to Proactively Protect Your Online Reputation

Despite your best efforts, your business’s reputation will eventually take a hit online, whether it’s a disgruntled customer posting...

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15 More Social Media-Inspired Words That Are Now in the Dictionary. WDYT?

Social Media

15 More Social Media-Inspired Words That Are Now in the Dictionary. WDYT?

As a language, English has long been in a state of constant flux due to folks who insist on...

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Social Media Crisis Management [Infographic]

Reputation

Social Media Crisis Management [Infographic]

Marketing your business on Twitter can be something of a double-edged sword. When it’s done well, it lets you...

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The Surprisingly Awesome History of Content Marketing… from Ben Franklin to Jimmy Kimmel

Local Marketing

The Surprisingly Awesome History of Content Marketing… from Ben Franklin to Jimmy Kimmel

With all the buzz about content marketing these days, you’d think it was an exciting new strategy for promoting...

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The ABCs of Landing Pages That Work [Infographic]

Business Websites

The ABCs of Landing Pages That Work [Infographic]

The Copyblogger sages Present wisdom for the ages On building landing pages With content that engages. If you’re doing...

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5 Different Types of Complainers (and How to Deal with Them)

CRM

5 Different Types of Complainers (and How to Deal with Them)

Complaints are simply a fact of life when it comes to business. And whether the blame lies with you...

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How Well Do Top Brands Know Their Social Audience? [Infographic]

Social Media

How Well Do Top Brands Know Their Social Audience? [Infographic]

Social media is a great tool for engaging customers and turning them into fans of your business. Most businesses...

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How Spam Complaints Impact Your Email Program [Infographic]

Email Marketing

How Spam Complaints Impact Your Email Program [Infographic]

When it comes to email marketing, your sender reputation can make the difference between landing in the inbox or...

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How to Use Negative Keywords

SEM & PPC

How to Use Negative Keywords

An effective keyword strategy is the cornerstone of any successful PPC campaign. When you’re paying for your advertising by...

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What SEO Used to Be vs. What SEO Is Now [Infographic]

SEO

What SEO Used to Be vs. What SEO Is Now [Infographic]

SEO is an ever-changing field, and tactics that worked swimmingly just 5 years ago are now more than likely...

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Roofing Contractors: Give Your Customers Something to Talk About with Content Marketing

Blogging

Roofing Contractors: Give Your Customers Something to Talk About with Content Marketing

When somebody calls a roofing contractor, it’s usually because their roof needs repairs or replacement. I know that sounds...

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The Top 10 Infographics of 2015 (So Far…)

Advertising

The Top 10 Infographics of 2015 (So Far…)

If a picture is worth a thousand words, then this may well be our most epic blog post to...

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Social Media Cheat Sheet for Brands [Infographic]

Social Media

Social Media Cheat Sheet for Brands [Infographic]

Social media marketing is a great way to inject some personality into your brand and connect with your customers....

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A Very Monty Python Guide to Email Spam Filters and Blacklists [Infographic]

Email Marketing

A Very Monty Python Guide to Email Spam Filters and Blacklists [Infographic]

Ever wonder why unsolicited messages came to be named after a gelatinous, vaguely meat-flavored foodstuff? Well, you have Monty...

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Everything You Need to Know to Write Awesome Blog Posts

Blogging

Everything You Need to Know to Write Awesome Blog Posts

So you’ve decided you want to plunge into the fast-paced, thrill-a-minute world of blogging, but you’re having trouble getting...

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Online Reviews Can Build Trust for Your Auto Repair Shop

Reputation

Online Reviews Can Build Trust for Your Auto Repair Shop

When it comes to auto repairs, I have a “car guy.” I’ve trusted him implicitly with my last two...

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Is Your Online Marketing Clever… or Creepy?

Business Websites

Is Your Online Marketing Clever… or Creepy?

What do professional wrestlers and online marketers have in common? In a word, kayfabe. In case you’re not up on...

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Up Your Email Marketing Game with These 7 Data-Backed Tips [Infographic]

Email Marketing

Up Your Email Marketing Game with These 7 Data-Backed Tips [Infographic]

Every 2-3 years, HubSpot (a company well known for inbound marketing software) publishes its Science of Email Marketing report....

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Plumbers: Build Trust and Engage Your Customers with Content Marketing

Blogging

Plumbers: Build Trust and Engage Your Customers with Content Marketing

When plumbers are marketing their business, they usually focus on being found first—either in the phone book or online....

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Dear Dex: Does My Customer Love Me? [Infographic]

Local Marketing

Dear Dex: Does My Customer Love Me? [Infographic]

In honor of Valentine’s Day, let’s talk about relationships. You know great relationships don’t just happen. They take a...

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