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Chris Irby

I've spent most of my professional life as a writer, editor, and intolerable pedant. Fortunately, Dex Media has given me a way to channel these abilities constructively. As Manager of Digital Content, I work with the rest of the Marketing team to make sure our online content is accurate, engaging, and current.

Articles by Chris Irby

Email Marketing: Avoiding the Dreaded “Spam” Label

Email Marketing: Avoiding the Dreaded “Spam” Label

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Avoid These 5 “Bland Brand” Copywriting Mistakes*

Avoid These 5 “Bland Brand” Copywriting Mistakes*

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How to Proactively Protect Your Online Reputation

How to Proactively Protect Your Online Reputation

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15 More Social Media-Inspired Words That Are Now in the Dictionary. WDYT?

15 More Social Media-Inspired Words That Are Now in the Dictionary. WDYT?

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Social Media Crisis Management [Infographic]

Social Media Crisis Management [Infographic]

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The Surprisingly Awesome History of Content Marketing… from Ben Franklin to Jimmy Kimmel

The Surprisingly Awesome History of Content Marketing… from Ben Franklin to Jimmy Kimmel

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5 Types of Complainers (and How to Deal with Them)

5 Types of Complainers (and How to Deal with Them)

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5 Email Mistakes That Will Send You to the Spam Folder [Infographic]

5 Email Mistakes That Will Send You to the Spam Folder [Infographic]

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How Well Do Top Brands Know Their Social Audience? [Infographic]

How Well Do Top Brands Know Their Social Audience? [Infographic]

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The 10 Spammers You Won’t Meet in Heaven

The 10 Spammers You Won’t Meet in Heaven

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How Spam Complaints Impact Your Email Program [Infographic]

How Spam Complaints Impact Your Email Program [Infographic]

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Black Hat vs. White Hat SEO [Infographic]

Black Hat vs. White Hat SEO [Infographic]

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What SEO Used to Be vs. What SEO Is Now [Infographic]

What SEO Used to Be vs. What SEO Is Now [Infographic]

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Roofing Contractors: Give Your Customers Something to Talk About with Content Marketing

Roofing Contractors: Give Your Customers Something to Talk About with Content Marketing

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The Top 10 Infographics of 2015 (So Far…)

The Top 10 Infographics of 2015 (So Far…)

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Social Media Cheat Sheet for Brands [Infographic]

Social Media Cheat Sheet for Brands [Infographic]

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Avoid These Online Reputation Mistakes

Avoid These Online Reputation Mistakes

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