Author: Chris Goulet

Articles by Chris Goulet

Trademarking Your Logo

Branding

Trademarking Your Logo

Your business logo is a powerful tool, and over time you’ll invest a lot in it. It will appear...

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Driving Up Sales Using Social Media

Social Media

Driving Up Sales Using Social Media

If you want to create more sales with your social media sites, there’s a great way to do it,...

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Why You Should Start Hiring Today

Local Marketing

Why You Should Start Hiring Today

At the end of March, the Labor Department reported that jobless claims were down two months running (8%), a...

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How To Court Customer Loyalty

Local Marketing

How To Court Customer Loyalty

It’s the gold standard of customer service, that customer who will seek out products (or services) just because they’re...

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Small Business Crisis Planning — Are You Ready For The Next Disaster?

Back Office

Small Business Crisis Planning — Are You Ready For The Next Disaster?

Recent events in Japan have caught businesses off guard and started whole nations thinking about how they’d handle a...

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Establishing Two-Way Conversations In Social Media

Social Media

Establishing Two-Way Conversations In Social Media

Today’s tech-savvy consumers want to connect with your business, rather than just read about it online. You still have...

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5 Small Business Survival Tips For Tough Times

Local Marketing

5 Small Business Survival Tips For Tough Times

The last few years have been hard on small and large businesses alike. We live in “interesting times” and...

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Should You Loan Money To Your Employees?

Local Marketing

Should You Loan Money To Your Employees?

Your small business probably relies heavily on a core group of dedicated employees to get things done. Those few...

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Starting A Social Enterprise

Social Media

Starting A Social Enterprise

A social enterprise is a business, organization, or venture whose aim is to generate profit while also achieving a...

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How Watching News Headlines Helps Your Small Business

Back Office

How Watching News Headlines Helps Your Small Business

As soon as the weatherman reports the threat of snow or ice, grocery stores start running low on milk,...

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Legal Advice, Forms And Freebies For Small Business

Local Marketing

Legal Advice, Forms And Freebies For Small Business

It isn’t only bedroom stories that start “Once upon a time . . . .” The advent of the...

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The Best Inventory Practices For Your Small Business

Back Office

The Best Inventory Practices For Your Small Business

Good inventory pratices can mean the difference between financial success and failure for your small business. If you’re putting...

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Designing Business Cards That Get The Right Attention

Local Marketing

Designing Business Cards That Get The Right Attention

They’re usually small, printed in bulk, portable and undeniable aids to businesses everywhere. What are they? They’re your business...

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Market Your Social Conscience

Social Media

Market Your Social Conscience

Today, if you want to be successful in business, it helps to market your business as socially conscious and...

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Five Marketing Research Twitter Tools

Social Media

Five Marketing Research Twitter Tools

Twitter is becoming a very popular tool for marketing, and applications (apps) are coming out that can really help...

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Tips For Hiring Consultants

Local Marketing

Tips For Hiring Consultants

Small business owners have to wear lots of hats, but sometimes making the right decision means hiring expert assistance...

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Steering Clear Of Customer Problems

Local Marketing

Steering Clear Of Customer Problems

When you start a new business, your focus will be on creating a better product or service and establishing...

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How Community Involvement Helps Small Business

Local Marketing

How Community Involvement Helps Small Business

Being civic minded has its advantages for small business. Small Business Promotion through Community Involvement Image may not be...

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How To Use Facebook Places For Your Business

Social Media

How To Use Facebook Places For Your Business

Many small businesses already leverage the power of Google Places, Foursquare, Gowalla and other geolocation social networking sites to...

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How To Motivate Employees

Local Marketing

How To Motivate Employees

In tough economic times, employees are working longer hours and watching the newscasts for the latest word about the...

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Using Foursquare For Your Business

Social Media

Using Foursquare For Your Business

Foursquare is one of the hottest location-based social media app games for mobile phone users. The premise is simple....

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