Author: Cat De Rohan

Articles by Cat De Rohan

State of Search Conference 2015 – PPC and SEM Highlights

SEM & PPC

State of Search Conference 2015 – PPC and SEM Highlights

The 2015 State of Search Conference was held in Dallas, Texas recently, featuring speakers from Google, Bing, Moz, Basecamp and...

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Pay-Per-Click (PPC) Tips for Insurance Agencies

SEM & PPC

Pay-Per-Click (PPC) Tips for Insurance Agencies

Pay-per-click (PPC) is a great marketing strategy to increase traffic as well as potential clientele to your site.  PPC is...

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Pay-Per-Click Tips for Personal Injury Attorneys

SEM & PPC

Pay-Per-Click Tips for Personal Injury Attorneys

Pay-per-click (PPC) is a great way for attorneys to reach potential clients. Most people who need a lawyer either ask...

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Pay Per Click (PPC) Tips for Veterinarians

SEM & PPC

Pay Per Click (PPC) Tips for Veterinarians

PPC (pay per click) is a great way to get your website to the top of the first page...

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PPC for Mobile: Quick Ways to Increase Conversions

Local Marketing

PPC for Mobile: Quick Ways to Increase Conversions

Mobile usage is on the rise. More and more people are using smartphones and the majority don’t leave home without...

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PPC Tips for Pest Control Services

SEM & PPC

PPC Tips for Pest Control Services

PPC (pay per click), can be very beneficial to pest control businesses. Every time a customer searches for your...

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SEM for Roofing Contractors – How to Keep Costs Down

SEM & PPC

SEM for Roofing Contractors – How to Keep Costs Down

Adding PPC (pay per click) to your digital marketing plan can be a great strategy. However, roofing keywords tend...

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PPC Tips for Auto Service and Repair Shops

SEM & PPC

PPC Tips for Auto Service and Repair Shops

Small businesses usually have a small budget for PPC (pay per click)  and other marketing efforts online. This means...

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PPC Tips for HVAC Contractors

SEM & PPC

PPC Tips for HVAC Contractors

Many Heating and Air Conditioning businesses question whether pay-per-click (PPC) online advertising is worth the money. I’ve seen companies leery...

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PPC and Healthcare… Is It Worth It?

SEM & PPC

PPC and Healthcare… Is It Worth It?

PPC (Pay Per Click) can be very profitable for medical practices. Whether you are a physician or surgeon, many...

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PPC Language Explained [Infographic]

SEM & PPC

PPC Language Explained [Infographic]

Ever hear a conversation about PPC (pay per click) or SEM (search engine marketing) and think people are talking...

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FAQ – Display Advertising and Small Businesses

Advertising

FAQ – Display Advertising and Small Businesses

What are Display Ads? There are different types of display ads. Display ads can be in image format, in...

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A Review of Google AdWords  in 2014

SEM & PPC

A Review of Google AdWords in 2014

Google has released multiple features and updates through 2014. It seems to be constantly evolving and changing as Google...

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PPC 101 or Pay-per-Click in Simple Terms

SEM & PPC

PPC 101 or Pay-per-Click in Simple Terms

What is PPC? PPC is pay-per-click marketing on Google’s search engine network and Bing/Yahoo’s search engine. Instead of “organic” listings such as...

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