Author: Andy Shane

Articles by Andy Shane

Strategy of Answering Questions – The Big Finish, Building Your Messages

Local Marketing

Strategy of Answering Questions – The Big Finish, Building Your Messages

– Sixth in a 6-post series – This is the final post in my six part series on The...

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Strategy of Answering Questions – What If You Can’t Do What You Said You Can Do

Local Marketing

Strategy of Answering Questions – What If You Can’t Do What You Said You Can Do

Was it Because of Poor Planning or Lousy Execution? – Fifth in a 6-post series – In my previous...

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Strategy of Answering Questions – Building a Bridge

Local Marketing

Strategy of Answering Questions – Building a Bridge

– Fourth in a 6-post series – In my previous post, I talked about how to answer questions correctly...

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Strategy of Answering Questions – Oh No You Didn’t Just Ask Me That

Local Marketing

Strategy of Answering Questions – Oh No You Didn’t Just Ask Me That

– Third in a 6-post series – In the previous post, I talked about the rights you have when...

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Strategy of Answering Questions – Inalienable Rights of Preparedness, Comfort and the Pursuit of Being Treated Fairly

Local Marketing

Strategy of Answering Questions – Inalienable Rights of Preparedness, Comfort and the Pursuit of Being Treated Fairly

– Second in a 6-post series – In the first post of this series on the Strategy of Answering...

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Spokesperson Training – Not Just For Press Interviews Anymore

Local Marketing

Spokesperson Training – Not Just For Press Interviews Anymore

— First in a 6-post series — Throughout my career, I’ve conducted more than 100 media or spokesperson training...

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Getting The Message Right The First Time

Local Marketing

Getting The Message Right The First Time

Spend some time with me and you are bound to hear me talk about messaging. The development of powerful,...

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Is There ‘Free’ Advertising for Small Businesses?

Advertising

Is There ‘Free’ Advertising for Small Businesses?

From time to time I get asked, “how can I get some ‘free advertising’ for my company?” After more...

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Helpful Tips for Managing Your Reputation Online

Reputation

Helpful Tips for Managing Your Reputation Online

As a small business owner, one of the most frustrating and upsetting aspects of your job is seeing an...

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