Attracting clients may be easier than you think it is. Here are some tips on how to create some buzz around your business and draw in some new clients at the same time.
First, try to create a powerful message that appeals to your model clients. Think of it as your Unique Selling Proposal. What’s that? It’s your sales solution that you decide you could present to your ideal client. If you sell signs and banners for example, instead of concentrating on homes and welcome signs, concentrate on businesses and advertising banners with unique messages. Your Unique Selling Proposal should be powerful and attractive at the same time to find your ideal clients.
Or, say you’re a personal trainer. There are tons of those out there. However, if you pick a specialty that helps men and women with hormonal issues still lose weight, you’ll have a much more powerful business to sell.
While you’re creating your message and specializing your business, you’re also recreating yourself as an expert in your field, and just about anyone would rather do business with an expert, wouldn’t they?
One you’ve created your Unique Selling Proposal, make sure you’re consistent with the message you send. Test it so you know it works to attract your clients, and then get it out into the world. You need to be consistent so that you’re not changing it, editing it, or modifying it. You need it to be always the same consistency so it always has the full power of the message.
Ok, now that you’ve got the message, and you’re consistent with it, you need to make sure you use it all the time. Use it wherever you want to reach your ideal clients, but use it online, in speeches, podcasts, anywhere you network, in your advertisements, in general, use it all the time. You may get tired of it, but you need to use it whenever you’re marketing yourself or your business.
Get creative to get out of the marketing rut. Look for new and unique ways of getting your sales proposal out there, and do it as often as you can. The more your unique clients find your message, the more often they’ll look to your business to find out how you can help them, and that means a bigger bottom line for you.