The headline on your Yellow Pages print directory needs to command attention from the middle of a crowded page.

Rule 1: Find a message that conveys a value to your potential customers –don’t just use your business name for a headline.

Rule 2: Find a value that makes you stand out from your competitors.

Check this list of 12 successful local directory headline strategies that go beyond the usual claims to give advertisers a competitive edge.

1. Make an emotional connection

2. Anticipate objections or concerns

3. Emphasize location

4. Zero in on customer needs

5. Emphasize a unique value proposition

6. Create a doubt

7. Promise a specific experience

8. Zero in on a target audience

9. Make a promise on price

10. Show positive ratings or reviews

11. Name positive attributes

12. Emphasize local roots and stability