We recently surveyed small businesses, asking them to tell us about their websites, how they use them, how effective they are, how often they are updated, etc. These are all local businesses across the U.S.
Some key takeaways here are that these businesses know how important a good website is, and they have had one for multiple years. Most of them (54%) outsource the management of their site, and most of them (60%) are only updating their site every few months or less. So even though they have someone else managing the site, they aren’t doing much with it. Only 25% of respondents feel that the primary function of their website is to produce leads. Room for improvement!
Here’s what we asked and what they answered:
How many websites does your business have?
About how long has your business had a website?
Who manages your website?
How frequently do you update your website?
When was the last time you added new content to your website?
Do you measure traffic to your website?
If so, how do you measure traffic to your website?
What functions does your website perform?
What is the primary function of your website?
Of all of your methods of advertising, which do you think works best for your business?