Many people are wondering about advertising in the Yellow Pages today. Should you or should you not? The answer is a resounding “yes!” When you’re advertising anywhere, you need to plan your message first to make sure it works effectively, instead of choosing the medium and then creating your message. Here’s how to plan your Yellow Pages message effectively so your ad draws in your reader and results in more sales for your business.
Create Your Yellow Pages Strategy Statement
Here are some questions you should ask to help create a strategy statement so you can get your message across effectively and create the strongest message you can. So, ask yourself some key questions about your business, such as:
- What’s the key point about your business you’d like your target prospect to know?
- Who exactly is your target prospect?
- What advantages do you have over your competition?
- What position does your company have in the marketplace?
- What types of advertising are you using already?
- What types of problems do you want your advertising to solve?
- What do you want your target prospect to do when they see your ad?
When you answer these challenging questions, you can decide where the best places are to advertise your business. Now, you have to decide how the Yellow Pages will best work for your company. You need to see who else is advertising in the Yellow Pages, and how your company best competes with them. Play up your advantages over them, and build your ad around those advantages. Clearly show these advantages in your ad, and make sure they stand out over the competition.
Next, make sure you get competitive rates for your Yellow Pages ads. Today, many Yellow Pages companies are also offering Internet advertising as well as print ads. You want to take advantage of these ads, so you get double the advertising for your ad dollars. Yellow Pages are still the way to get your business in front of the most people to get the best bang for your advertising dollars; you just have to know how to plan your Yellow Pages ads effectively to get the best results.