If you’re a dentist with a great website that includes a blog, you’re already one step ahead in the content marketing game. However, as with almost any type of business, it’s a great idea to occasionally let pictures and graphics tell a story rather than publishing big blocks of text.
Many dentists or dental clinics publish excellent infographics that convey a message in eye-catching color and that are full of great information you’d like to share with your patients.
How does this help you and your blog?
The original publisher of an infographic gets the SEO benefit (traffic and links) of being the authoritative source/author of the infographic, but sharing their graphic on your blog can help increase your traffic and make your site more “sticky” so people stay on it longer. People tend to link to infographics and share them on social media, so that could benefit your site also.
Is it ethical to publish someone else’s infographic on your blog?
If you find an infographic that you think your readers would like to see, first make sure you are viewing it on the actual author’s website. Trace it back to the original source. You can usually find the original source of an infographic by scrolling down to the bottom and checking out what it says on there, or just below the infographic. Many companies that create infographics add code below the infographic that you can just copy and paste onto your own blog, making it extremely easy to share. These are the ones you want to republish. If the original author doesn’t say anything about sharing their infographic, and doesn’t provide the code for you to copy and paste, it’s best to skip it and look for one that does.
How about creating your own infographic?
This is a genius way to get traffic, links back to your site, and social media shares. People love linking to and sharing great infographics, so if you have some info you think your audience would like to see, and it lends itself to a graphical format, go for it! If you have a graphic designer on your staff, or your web designer, you can work with them to produce your infographic, or you can check out some of these easy (and free) infographic tools.
Courtesy of: Rusnak Family Dentistry in Richmond VA