A: Search Engine Optimization. Search engines, such as Google, display the results of websites, photos, blogs, Twitter feeds, etc. based on the keywords in your content. For example, if someone was looking for a plumber, the word plumbing should be in the name of the business. The “optimization” part is making sure you have the right keywords in the right places.
Q: What’s the difference between SEO and SEM?
A: SEO is Search Engine Optimization — it’s a free way to improve the rank of your website by using certain key phrases. SEM is Search Engine Marketing — this means you’re paying to increase the visibility of your site by buying keywords.
Q: How can SEO help my business?
A: SEO helps people find your business. Ideally, you want to appear on the first page of results when people perform a search because they often don’t click to the next page. Good SEO practices can increase the chances of that happening. If you have an online store, it can increase the amount of traffic to your store.
Q: Does SEO really matter for my business?
A: It’s all about search, whether it’s in a directory, on a website or on a mobile device. People have to be able to find you. Even if it’s just so people can find your address and phone number.
Q: What’s the bare minimum I should do to help my SEO?
A: Figure out key search phrases associated with your business and be sure to incorporate those into your site. Google Ad Words can help with this. It allows you to search for phrases and see other similar phrases that active buyers are using. You can then determine what makes the most sense for your business.
Q: What else do I need to make sure I do?
A: Search is a moving target. Google and the other search engines are always tinkering with how they find your business. One thing to do is make sure all the content and info on your website is sharable. Facebook and Twitter have changed the search game and social networking and sharing will be very valuable for businesses. Another thing you need to do is make sure you fill out all your business information on sites such as Dex Knows and Google Places and Foursquare. The search engines rely on that info to find you. There’s even a new acronym to learn: SMO. Social Media Optimization.