In today’s world, your online presence should include more than just your website. You need to be active on social media too. But don’t assume clients and customers will seek you out socially — you have to let them know where you have a presence.
To help, here’s a cheat sheet on the steps necessary to alert everyone to your social presence — and keep in mind that your ultimate goal on your social platforms is to drive followers to your website. Social profiles simply help you engage with potential clients on platforms they most enjoy and use frequently, but you need to drive them back to your online “front door.”
Place social buttons on all pages of your website “above the fold,” meaning these buttons can be seen without scrolling down. Include all the platforms that you actively use – for example, Twitter, Facebook, Pinterest, Google+, Instagram, Tumblr, YouTube and so on. These buttons need to be “follow” buttons, not “share” buttons. The goal is to increase followers, not get readers to share your website.
Put share buttons on individual pieces of content, such as blog posts. Place these at the top or bottom of a piece of content. And don’t hide important social icons — like Facebook, Twitter, Pinterest and whatever else garners traffic for you — in a dropdown menu. You’ll need two buttons for Facebook – a “share” button and a “like” button. When someone uses either buttons, their Facebook friends are alerted, and this can send their friends to your site.
Consider using activity feeds. Certain plug-ins or widgets can showcase, for example, your latest Facebook posts or Tweets. These feeds typically garner more attention and increase followers more than a simple Twitter button. It’s up to you whether you can devote space on your website to this. Even if you do opt for an activity feed – these are typically placed somewhere on the right rail of your website — it’s still good to have separate social buttons grouped together high on the page because readers know to look for them.
Place follow buttons on your newsletter. Again, put them in a spot that requires no scrolling down.
Display social platforms on Facebook using apps. For example, DexKnows uses Woobox apps to pull in its Twitter feed and Pinterest boards on our DexKnows page. Arrange the apps so Twitter and Pinterest, or whichever social platforms you choose to highlight, are visible on the home page.
Add social links to your Twitter profile. In the past, you could only have a single live link on your Twitter profile. Not anymore. Include links to your most important social profiles in your bio but reserve the “website” box for your actual website.
Cross-promote on different social platforms. Once in a while, tweet about a pin and link to it. Or remind your Facebook followers you’re also on Tumblr. And always, always announce sales and events.
Include links to all social media profiles in your email signature. People you interact with should definitely be alerted to your social presence because you’ve already established a relationship with them, which makes them more likely to engage socially. Once everything is hooked up, start socializing and promoting your online presence!