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The 6 Powerful Weapons of Influence [Infographic]

The 6 Powerful Weapons of Influence [Infographic]

By | 09.07.16
The 6 Powerful Weapons of Influence [Infographic]

If you haven’t read Prof. Robert Cialdini’s classic 1984 book Influence: The Psychology of Persuasion, but you have visited a used car lot, you’ll recognize his six irresistibly persuasive tactics that could work equally well for a salesperson talking up a clunker or, as in this infographic from Gunning Marketing, a copywriter creating a marketing piece, like a landing page for a website. Cialdini is a big advocate of ethical  salesmanship, so use these powerful weapons on customers for good only.

 

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