This week, we spotted these six pieces filled with solid advice on how small and medium businesses can get the best out of their social media campaigns:

How a Small Business Can Build Rapport Using Social Media

Business to Business Community shows small business owners how to help grow their businesses and market share with strategies that are targeted to them, such as establishing expertise, giving some information for free, helping to spread the word via social media, and using special offers.

6 Collaboration Tools for Social Media Marketing Teams

For small business seeking to improve communication with their marketing team, Social Media Collaboration provides six key collaboration tools to help ensure SMB teams remain focused on the creation of content and the implementation of realistic tasks and deadlines

16 Tools to Come Up With Blog Ideas for Posts

Every small business marketer faces times in which the screen is blank and creativity is stalled. Small Business Trends collected 16 of its favorite business tools to enable you to generate great ideas for blogging.

The Advanced Guide to Online Publicity Campaigns

Based on recent Moz and Frac.tl research, Moz provides some key tips—and related links—to help small businesses gain attention and drive business in ways that help small business release successful and creative publicity campaigns.

Inside Facebook’s Push to Make Pages the Dominant Mobile Tool for SMBs

Facebook has long been focused on reaching small businesses for their advertising needs, including, in the past year alone, an array of new features for Pages and the launch of a local services search engine. Facebook seeks to serve as the mobile online presence for small businesses over having SMBs develop costly mobile-optimized websites or confusing apps.

Customer Service Best Practices: Making Social Media a Two-Way Conversation

The landscape of creating a powerful and appropriate customer service strategy can be tricky. Mashable helps provide tips to ensure that, while your customers are not your pals, they are also not slamming your business on social media outlets. This articles helps you master some proven techniques on PR and issue resolution.