1. Develop Pay Per Click campaigns
Start ad campaigns through online services like Superpages.com, Google or Yahoo. By investing in the right keywords and intelligently designed landing pages, you can make your web site visible to large segments of the web surfing population who might not otherwise know about your business.
Don’t forget to update your keywords based on the season, changes to your catalog, maneuvers by competitors, and measurements and calibrations suggested by your PPC tracking software.
2. Write sound SEO (Search Engine Optimization) copy
Augment your small business web site for the search engines by developing a sound SEO copywriting approach. Either hire a savvy writer or do the work yourself. Don’t use automatic software to rank your site high in the search engines.
If you’re repetitious, disingenuous about how you promote your small business web site, or dependent on flash animations or frames to convey info to small business customers, the search engine spiders will skip over you or ban you from the rankings. Instead, focus on creating real, legitimate, non-plagiarized, regularly updated copy relating to your small business.
3. Get a dot-com URL
Buy the rights to a dot-com URL, and make sure that your web address name is simple enough to remember and descriptive of your company. If you are running a small business that specializes in tuxedoed rentals, for instance, you don’t want a super long URL like findthecheapesttuxedoedrentalsaround.com. Nor do you want a web address that’s descriptive but memorable, like boingboingboing.com. Take time to battle test your small business URL’s name, and you’ll be rewarded with better traffic.
4. Distribute your URL
Pass out business cards and fliers to people you meet, and don’t forget to include your URL on any non-promotional materials you send out. If you host television and radio spots, include your URL along with your phone number, business name, and other relevant contact info.
5. Link to other relevant industry sites
Don’t link to just any web site — link farming can get you kicked off the search engines and put you in hot water with other web sites. Instead, seek out the most relevant and highly viewed sites in your small businesses arena of interest and link judiciously.
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