In a perfect world, your customers would watch their inboxes eagerly, waiting for news, promotions and special offers from you. Unfortunately, with all that spam clogging the internet’s arteries like so much digital cholesterol, your well-meaning emails often end up lost in the shuffle.
On his Quick Sprout blog, entrepreneur and digital marketing guru Neil Patel has offered up a slick infographic that will walk you through the process of optimizing your emails so that they’ll get read and, more importantly, get clicks from your customers.
Some intriguing takeaways:
- A good subject line will get your email opened, but subject lines tend to be a bit… well… subjective. Neil provides some helpful tips that, used with some discretion, should do the job. But use too many of them at once (“$$$ Ready to SAVE MONEY with IrbMart’s FREE DAILY SALE BULLETIN? $$$”) and you may find yourself losing ground.
- It’s a good idea to change up your subject line on a regular basis. If you get too repetitive with it, your opens (and click-throughs) will probably drop off.
- Personalizing your email with a customer’s name, location, company, etc. is a good idea, but take care not to get creepy with it. Just because your database shows Joe Smith is a divorced smoker with a three-year-old daughter doesn’t mean you have to mention it in your marketing email.
- Be sure you have a clear CTA, and make sure you optimize the heck out of it. A marketing email without a call-to-action is like a Tarantino movie without Samuel L. Jackson.
- Making your email responsive will ensure that both desktop and mobile customers can read and respond to your special offer.