Let’s be honest. People don’t visit air conditioner contractor websites because they’re fun. When someone clicks over to your site from Google, it’s because they need something. And if they don’t find it quickly and easily, there’s a good chance they’ll be clicking over to your competitors.
Here are 5 things no HVAC website should be without.
Your customers (and potential customers) need to be able to reach you. Yet, according to a study conducted last year by the SCORE Association, 27 percent of small business websites don’t include phone numbers, and 68 percent don’t even include an email address.
At a bare minimum, your website should provide visitors with your:
- Business name
- Phone number
- Email address
- Service area
- Hours of service
You might also consider a contact form that will let your customers call or email you with the click of a button. The easier you make it for people to contact you, the more likely they’ll be to do so.
Products and Services
If customers are visiting your website, they’re probably interested in details on the kinds of products and services you have to offer. Unfortunately, some businesses will intentionally omit this information from their website under the misconception that it will encourage visitors to call/contact them for more details.
This is a bad idea.
For SEO purposes, it’s a good idea to have a landing page for all of your major products (air conditioners, heat pumps, etc.) and services (installation, repair, maintenance, etc.). In addition, you should use your website to highlight:
- Prices. Let your customers know if you have a set price for your services, or a tiered selection of maintenance plans. This is also a good place to mention your emergency rates and after-hour/weekend rates.
- Warranties and Guarantees. Potential customers will be more inclined to call if they know you stand behind your products and services. You can let them know whether warranties on parts/labor are lifetime or limited, and what kind of guarantee you offer.
- Manufacturers. For some customers, the brand matters. Whether they’re fiercely loyal to a specific manufacturer, or they simply want to replace their malfunctioning system with one they’re familiar with, they’ll definitely be interested in the brand information on your products.
Qualifications and Credentials
There are a lot of HVAC professionals competing in the digital marketplace, so you need to let your potential customers know right away what sets you apart from the rest. Sharing your qualifications and credentials is a great way to build trust and establish yourself as an authority on air-conditioners.
At the very least, you should let folks know how long you’ve been in business and include some reviews from satisfied customers. You should also highlight any certifications or awards your business or your employees have received, as well as any professional organizations or local groups you belong to.
Air conditioners and heating systems are major investments for homeowners, so most will be looking for the most bang for their buck. If you have any special offers, discounts, or other bargains, make sure they’re prominently displayed on your website. You should also provide details about financing and rebates so potential customers can make informed decisions within their budgets.
Clean, Mobile-Friendly Design
Although the job of your HVAC website is to provide ample information about your business to your customers, you don’t want to overwhelm them. Make sure the information on your website is organized logically and that the navigation is intuitive and easy to use.
It’s also important to make sure that your website can be accessed across a variety of devices, including tablets and smartphones. Since last year, the number of mobile users accessing the internet has been higher than the number of desktop users. If your HVAC website isn’t mobile-friendly, you could be alienating a significant number of potential customers.