As a small business owner in today’s evolving social media landscape, staying on top of social media marketing can be challenging. With the day-to-day business tasks taking up the majority of the time, social media may end up at the bottom of things to do for your business. However, it’s important to be present in a social world, and these tricks will help your business with a social media plan that drives engagement without stress.
1) Learn the differences: For social media, it is not one size fits all. Your business needs to be able to understand that Facebook is different from Twitter, and Instagram is not the same as Pinterest. It’s also important to remember that just because there are many social platforms, your business doesn’t need to be on all of them. It’s better to focus on platforms where your target audience is, and put your effort into those networks. Spend time learning the differences between the platforms and build a social media plan surrounding that research. It’s better to be great at a few networks than to have a half-hearted presence on all of them.
2.) Embrace scheduling: Just like any marketing campaign, there needs to be a plan. If you’ve created a social media presence, then you need to make sure you’re not neglecting that community. While social updates should be relevant and timely to your business, your customers are likely to want information even after business hours. Free scheduling tools like Buffer and Hootsuite will allow your business to schedule content in advance that will publish on your social media pages so you can focus on running your business.
3.) Have a strategy: So your business has social media pages, now what? Think about why you (as a consumer) would become a fan of a business page, and build your strategy around that. Remember that your social media audience is different than the general public, don’t treat them the same way. Your social media fans are invested in your business enough to like, follow and engage with your business online and not just in store. For that reason, you should reward them for supporting you. By offering your fans deals that are unique to social media only, by sharing behind-the-scenes updates, and by holding contests you are incentivizing your fans to be loyal and engaged with your business.
4.) Use your fans: Think of social media as the new word of mouth. If you want help spreading the word about a new product, deal or update then ask your fans/followers to help. For Facebook, use words like “share,” “comment,” and “like” in your posts. For Twitter, use phrases like “please retweet,” “please help,” “spread,” and “visit.” Your fans care about your business, they are willing to help because they want to see your business succeed. However, be careful with this tactic, don’t become spammy or over-the-top with these requests. Be tasteful and personable.
5.) Show off reviews: In a digital age, reviews have become a major factor for customers when deciding on where to make a purchase or who to hire. Be proud of the great reviews that your business receives and take the opportunity to highlight those reviews on social media. Get creative with this, but always remember to link back to the original review so your customers can read and learn more. Note: Be sure to respond to the reviews that your business receives, good or bad, that way your customers know that you’re listening.
When social media is done right, it can be an important and rewarding investment for the growth of your business. Let us know in the comments what social media tactics are working for your business, we’d love to hear!