In our recent webinar, a small business owner lamented the lack of reviews their company was getting online. Their question: How do you get customers to review you? Our answer:
1. If you have a storefront, you can often get stickers from the review sites. Place these stickers in your storefront window so your customers know where they can find you online.
2. This one requires more gumption, but don’t be afraid to ask for reviews. People are more likely to follow through on an action if they told you personally they would do it. If you sense a customer is really satisfied with your service, tell them: “We’re trying to get the word out about our business. Could you write a review for us on [review site]? It would be a huge help!”
3. If you ship products, include a note requesting a review with your product when you mail it. I personally have received such a note and noticed the business had an unusually high number of reviews. The note said something like: “If you’re satisfied with your product, please write a review for us on [review site]. Our small business’s success depends on customer reviews!”
4. Include a link in your email signature that says, “Review us on [review site]!”
5. Request reviews via social media and your newsletter. You can circulate a request on Facebook every month or two. On Twitter, you can circulate requests more like every two weeks or so. If you have room on your newsletter, you can have a small call-out on every one you send out.
And remember, the more reviews you get, the more likely some of those will be negative. Learn how to handle negative reviews here.