We’re going to toot our own horn just a bit here — but only because it’s information we know small business owners would like to hear.
Dex Media hosts regular FREE marketing seminars for small business owners, and we held our most recent one May 19 in Dallas. The event featured author Barry Moltz (pictured) as moderator and included an esteemed lineup with the likes of:
- Faith Murphy, Director, Channel Management, Channel Sales & Reseller Network at Yahoo
- Nina Ferritto (pictured), SMB Account Manager at Facebook
- Valentine Aseyo (pictured), SMB Account Manager at Facebook
- Ben Tyson, Senior Partner Trainer, Channel Sales Partnerships at Google
- Shama Hyder, CEO at Marketing Zen Group
- Elizabeth Marshall, Co-Founder at BookBreakthrough.com
The event was very well received. Here’s a tweet from an attendee to prove it.
— HR Virtuoso (@HRVirtuoso) May 20, 2015
But because not all of you live in Dallas (of note: this is a roaming event!), we wanted to pass along some helpful tips our panel presented to small business owners at the event:
- Know what pain your business solves. People make purchases when they have a “pain” they need to fix.
- In terms of digital presence: If you can’t be found, you can’t be chosen.
- In marketing your business, you have to pinpoint the decision maker because they’re the ones who actually buy.
- There’s a lot of competition. Consumers want to buy from experts. Establish yourself as an expert.
- Relate to customers monthly or weekly with something they value. Example: A plumbing business could send out an email regarding the most dangerous things in the home that can result from plumbing problems, like leaks resulting in mold.
- Don’t be a PR pest. Offer value, not noise.
- In regard to online reviews, you must respond regardless if it’s a positive or negative review. Just be very careful when responding to negative reviews because you don’t want to seem combative.
- How do you translate social interaction into real-life customers? Offer coupons on Facebook, and when customers come in with the coupon, you’ll know that it was generated from Facebook.
- Start with your business goals first and let that determine what social tools you use.
- If you don’t spend money on marketing, your business will never grow. Spend 10% of your sales on marketing to successfully grow your business.
If you live in Baltimore, please join us for our next event on June 17!