- Surveys estimate that between 50% and 70% of small businesses have Facebook pages – that’s some 14 to 19 million businesses in the U.S.
- Of the Phoenix Suns Facebook fans, only 0.16% comes back to the team’s page after Liking them. However, of those that did interact, over 98% did so through the news feed.
- The goal for your Facebook business page should NOT be get as many fans as possible. You can have a million followers, but if they don’t buy your products or services, they do you little good. Quality Facebook followers are better than quantity.
- A Facebook post lasts roughly three hours before it falls out of everyone’s ticker and news feed. Consider posting again when your previous post has completed its life cycle.
- Best time to post on Facebook? Perhaps surprisingly: 8 a.m. on Saturdays.
- Photos have a 200% higher interaction rate than links on Facebook.
- EdgeRank is tailored to each user. Content posted from a source you engage with regularly — whether it be a friend or a business page — ranks higher, as does certain types of content, such as photos, videos, links. Finally, the newer the content the better.
- Keep a camera handy so you can take photos of anything interesting going on in your office or workplace, and then post those photos to Facebook.
- Now, this one may not apply to everyone, but if you want to get your followers’ attention, post photos of kittens, babies and puppies. It’s guaranteed clicks.
Remember: Your customers are on Facebook – you should be too!